Trade Marketing Strategy & Planning• Develop a Trade Marketing strategy based on market research, target audience, and company's business goals.• Define detailed guidelines to ensure that this strategy will support optimizing sales performance, increasing market share, and building relationships with distribution and retailer systems• Create a specific plan to deploy the Trade Marketing strategy, including planning for activities, promotional programs, discounts, and market events.• Ensure that this plan aligns with business goals and available resources.• Evaluate competitors and define the potential markets.• Ensure that the company's products are well-represented and accessible on marketplace and at the point of sale.Building & Budget Management:• Build annual Marketing budget • Manage the Trade Marketing budget to ensure that activities are carried out effectively and within budget.Data Analysis:• Monitor and evaluate the performance of Trade Marketing campaigns using data analysis tools.• Evaluate the data collected to suggest improvements to the Trade Marketing strategies.Brand Identity Building:• Ensure that the company's products and brand are properly represented at the point of sale and on marketplace platforms.• Ensure consistency in how products and the brand are presented and the messaging used.

• Analyze product performance on weekly/monthly basic (sales trend, promotion expense, pricing, competitors and headcount…) • Setup promotion program on AX system • Utilizing data resource to build up reports.• Design & analyze report: Sales trend, opportunities, inventory….for sales and marketing in strategy planning• Tracking and Analyse Trade promotion: Expenses, Sales revenue growth, Conversion rate, Loyalty program• Partner with different functions: Finance, Accounting, Logistics, Purchasing…for budget phasing, accrual, purchase, goods coordination• Work with IT team in maintaining, developing and build up and upgrade system to ensure 100% accuracy of data.

• Identify the new projects, business opportunities, and potential investor and target tenants for the new shopping mall project• Follow up new business opportunities including site inspection, setting up meetings, preparing of plan, presentations • Develop layout concept with diversity category • Propose/ create idea for new store format• Work closely with team for all plans & execute activities • Ensure retail market reports and competitors’ reports well-maintained and updated.• Provide regular feedback with regard to project status to relevant executives.

• Manage overall business of budgeting, planning, advertising, promotion, community relations, events... would be advantageous to assist with the brand guardianship of the mall• Develop and implement ATL and BTL marketing campaigns and brand strategies to achieve targets, from creative brief through to analysis and recommendations.• Budget management of campaigns in line with overall marketing budget• ROI analysis required on each promotion and fed back to business• Negotiate with media outlets to ensure best coverage and rates• Implement marketing strategies and events in an effective and innovative manner• Assist in preparing the annual Marketing Plan, and ensuring that marketing objectives are achieved, measured and results reported to all relevant stakeholders.• Provide communication solutions for all events and guest service promotions which includes managing the internal guest literature package, which includes updating mall guides, directory boards and general guest services literature• Work effectively with internal departments (esp. leasing, sub-brands and customer services to ensure optimum business effectiveness and information is communicated around the business units – new store openings, events, promotion, newsletter, POSM • Work closely with internal departments, third-parties, agency in the organization of successful events to attract customer traffic

• Be in charge of leading group product in Medium & Premium segment• Execute Marketing plan include ATL and BTL activities after having final approval from Marketing manager • Control stock, analyze, conduct sales forecasts as well as assist in allocation and management of annual marketing budget.• Coordinate with technicians and R&D, work closely with Sales & supply chain teams to do forecasting accuracy and target deployment• Co-develop and implement brand building plans for assortment, promotional strategy focusing on the target customer.• Analyze data and market insights to identify category /brand issues/opportunities.• Manage all aspects of marketing programs for specified product(s). Develops, and executes marketing activities• Propose solutions to improve services after taking customer feedbacks from the sales and service teams.

Volunteer for charity programs with American teams

Responsibilities:• Via competitive analysis, determine and report requirements based on marketing essentials.• Work with Mar-com, Trade teams and participate during launching and promoting the product to ensure process is efficient. • Manage and execute to ensure promotion campaigns work properly. • Conduct periodic product analysis and optimize to meet sale target & market share.• Update current storage and contact with HQ supply chain team to track product quantity & to make sure enough stock to meet demand. • Prepares statements and special billing to fullfill customer requests.• Assist in keeping sales manual current in paper and electronic form.• Provide full range of marketing support by checking layout, managing samples. • Calculate incentive fees for dealers monthly and quarterly. Achievements:• Launching “NX300 Camera” event & Photo Exhibition to dealers press and photographer’s community were celebrated successfully. • Cooperate with Telemarketing & Customer Services effectively to solve problems & to meet end user satisfaction as promotion campaign running.• Able to work multiple tasks as request and well-managed samples.