• Led 7 cross-functional teams for execution of key product campaigns and brand programs addressing all marketing channels: digital marketing, integrated marketing, in-store, social media, PR, field marketing and events that resulted in $590M in sales • Managed 15 vendor relationships to maximize branded opportunities by collaborating on shared ideas and elevated vendor footprint to connect holistic storytelling per campaign• Engineered and managed local opportunities, influencer programs and leveraged talent for brand executions to continue driving the brand messaging and supporting the brand strategy• Managed social media account for Kids Foot Locker and created social media plan for daily postings and overarching brand campaigns/initiatives. Generated a 4.2% engagement rate, averaged 20k impressions with a 30% follower growth across all platforms (Instagram, Facebook, Twitter)

• Built, maintained and updated omni marketing cadence calendar. The omni calendar details in-store marketing, dotcom story cadence and messaging ecosystem via emails, mobile alerts and SMS (loyalty, launches and offers) • Ensure brand alignment across all platforms including dotcom and mobile, connecting the in-store and online brand stories to maintain the holistic connection

• Develop and execute assortment plans and manage inventory at the location level to maximize sales, inventory investment and profit• Communicate with store operations and all Family of Businesses to identify trends and develop appropriate store assortment plans • Execute special projects and assignments from the assortment manager, Director of Allocation or VP of Allocation• Complete purchase orders including the selection of the optimal size percentages, breakdowns, appropriate order size and store count • Identify geographic and market specific trends through statistical analysis, media publications, market visits, national and local sporting news, competitors and periodic product review with the Field Team