Ana Badell Email & Phone Number

Atlanta, GA, US

Vancouver, BC, CA

New York, NY, US

Purchase, New York, US

Purchase, New York, US

Dallas, Texas, US

Santa Monica, California, US

Direct strategy, business operations, supply chain operations, customer support, technology, digital product, enterprise transformation, and social mission. Oversee 100-member team (largest company team), 3PL and third-party contact center relationships, and company’s largest cost budget. Serve as advisor to CEO and liaison to board of directors (BOD) for.

Seattle, WA, US

• Led teams to innovate and operationalize enterprise programs, equipment, and process in stores chainwide in line with the Starbucks Operating Model.
• Led the end-to-end Flow transformation to enable holistic decisions related to any product landing in stores including creation of store operations foundations, new supply chain flow paths, new planning technology, and.
• Drove throughput through enhancement of store routines and deployment plays to align with changing business needs
• Owned Starbucks testing and prioritized big bets including equipment, product and process, and programs such as standing up Uber Eats
• Aligned with Category and Marketing to deliver transformational programs and equipment to stores such as Starbucks Rewards and Draft/Nitro

Seattle, WA, US

• Report to chief marketing officer (CMO) to drive business planning, strategy, and integrated process and communications to accelerate business.
• Owned and led five-year strategic and annual planning and forecasting processes for organization
• Drove group-wide prioritization to deliver key strategic initiatives aligned to enterprise priorities
• Led SKU rationalization store-wide to deliver inventory reductions and reduce store complexity
• Led development of a concept that scaled innovation to key coffee markets faster
• Led the design and deployment of the new category and marketing organization

Seattle, WA, US

• Led teams in operational change and strategic planning projects to define the future for the company.
• Created and implemented the strategic roadmap to transform the supply chain including sourcing, forecasting, metrics redesign, and network optimization concentrating on store delivery excellence
• Evaluated store capacity opportunities derived from store segmentation, production control, and assortment rationalization to improve labor deployment and throughput
• Led cross-functional teams in redefining the design, capital deployment, and the introduction of new equipment and program innovation for stores to optimize productivity of space and labor
• Identified and evaluated a new system to support the global contact centers and facilitated contract negotiations to enable digital innovation resulting in an operations savings of +20%
• Led five-year strategic planning to identify key initiatives, estimate necessary investments and craft executive communication to drive alignment for the Americas and Latin America

Seattle, WA, US

• Originated a 40-person center of excellence to influence executive and operational supply chain decisions.
• Delivered DC network, green-coffee warehouse and roasting plant location optimization to reduce costs and inventory chain-wide
• Evaluated value-contribution of projects and managed strategic deployment by translating business needs into sustainable operational solutions
• Drove all supply chain sustainability projects feeding Starbucks global responsibility goals for 2020.

Bentonville, Arkansas, US

• Led a 80+ associate team to deliver retail space productivity programs resulting in operational efficiencies, better on-shelf availability, and reduction of inventory liabilities.
• Analyzed promotional product execution, performance, and inventory to drive buy quantities and space allocation delivering maximized sales per square foot and ~30% inventory reduction
• Designed programs to maximize store sales +4% and margin +10% and minimize markdowns and inventory including rationalizing strategies for low-volume and remote stores
• Led cross-functional teams in side-counter execution thru balanced scorecard deployment, alignment of planning and accurate store labor allocation delivering +20% labor redeployment.

New York, NY, US

• Led new market entry strategies and supply chain operations.
• Led diverse, global teams of 100+ people in remote regions to run daily drilling operations related to sourcing and logistics execution and to negotiate commercial terms for well materials and services
• Implemented and operated distribution networks based on analysis considering unique terrain, well needs, surety of supply and safety with timeliness of distribution
• Negotiated and executed drilling agreements by engaging with National Oil Companies
• Evaluated new markets for entry by assessing start-up and deployment costs and supply chain risk and provided the Board with an investment recommendation
• Created and deployed Hess new market-entry process, enabling transparency in the org, risk hedging strategies for local government intervention, and reduction of operations costs and legal liabilities.

Opened and operated a successful CrossFit gym by establishing relationships with the local community, vendors, and media to drive gym visibility and membership and differentiating services through unique specialty areas.

London, England, GB

• Facilitated strategic planning and commercial decision making through fact-based analysis, market insights and actionable recommendations to key-decision makers throughout the organization.
• Responded to the Macondo oil spill through design of the distribution network, warehouse site selection and operations, 3rd party logistics provider negotiation, and end-to-end operational deployment
• Delivered quantitative models to estimate product and labor should-costs driving +20% savings
• Analyzed macro-economic indicators to create index-specific outlooks to hedge contractual exposure
• Deployed monitoring processes and tools to proactively track supplier risk and financial health limiting the company’s threat of critical supplier collapse.

Bentonville, Arkansas, US

• Drove analysis and insights into business results in order to influence merchandising decisions, identify opportunities for supply chain efficiencies, and mitigate risk.
• Implemented lead-time strategy and processes to reduce store on-hand inventory from 20 days to less than five days on $12B in sales
• Created the electronics department logistics and distribution plan and optimized the flow of inventory from Asia to stores for “Black Friday” improving margins by +15%
• Generated the distribution plan for Holiday merchandise and collaborated with merchants to implement to reduce transport cost, hedge RDC capacity, and improve end of season inventory
• Delivered landed-cost analysis and execution resulting in enterprise savings of +$200M
• Supported enterprise strategy to transform direct import practices to drive GMROI on $40B sales

Paris, France, FR

Advised clients through strategic, operational, and ERP system solutions to drive shareholder value.

Bachelor Of Science (Bs), Finance And International Business

International Finance & Business