Management of consumer electronics distributors partners in both countriesResponsible for the customer´s sales performance, business development, customer analytics and identification and management of sales opportunitiesChannel stock & sales control Management of Sell-in and Sell-out forecasting Development of marketing strategies (Instore+Digital+outstore)

Senior Vendor Manager for Smartphone CategoryAnalysis and definition of purchasing needsBusiness ControlEnsuring accurate forecasting for relevant productsOrdering management, deadline control and follow-upConduct negotiations and maintain regular contact with the vendor in order to reach beneficial agreements on price, rebates, marketing funds, etc.

Business Development (2020) Vendor management for Xiaomi Ecosystem products, Scooters and TV Purchases and Business control on stocks and sales Phase out of EOL products and launching of new productsImplementation of the merchandise distribution for clients with the KAMs following vendor requirements

Business planning and forecasting for the whole retail market, defining tasks and priorities for all products. Development of annual and quarterly business and marketing plans for all channels (specialists, retail, and online).Sales and Marketing budget control maximizing profitability versus revenue. Ensuring an effective, efficient and consistent way of working, managing cross functional relationships with internal teams (marketing, logistics, finance and sales support)

2013 Product Management and Business Development for the Canary Islands and Andorra. Implementing the new product category of Sports watches and activity trackers in the specialist's channel and the main CE key accounts. Evaluate performance against plans to keep track to achieve the settled goalsDeveloping the whole range of TomTom products creating an adequate business strategy with long-term agreements2010 Accessories Product Manager, Definition of national product assortment (line-up and pricing)Designing the business strategy and setting up the commercial margins for both distributors and retailersIdentifying opportunities to partner with alliances to grow businessCommunicating Accesories product portfolio and related promotions to key retailers and setting regular meetings to review the sales actions, inventory and product requirement

Introducing new product category and developing the business strategy in the CE channel. Planning and execution of monthly co-op marketing activities with retailers and International accounts Maximizing the sell-in, sell-out, and sell-through, combining the best in class in-store and digital experience. Responsibilities in pricing and cost structure, marketing budget, forecasting and following up business towards goals’ achievements.Conduct market analysis (GFK, competence information, consumer insights)

Coordinator for the shop-in-shop Natuzzi concept within El Corte Inglés and multi-channel specialized stores.Responsible for the marketing and brand awareness within the shop in shop, with main functions as monitoring the implementation of the offers and supporting the company strategy to consolidate growth and ensure the implementation of the company guidelines strategy within them.

Planning and executing marketing plans and sales, managing the client portfolio and promotional activities

Development of the sales and marketing strategy, opening new clients and leading and promoting the category of products in the Spanish market.Management of shipments, collection of orders and marketing budget control.Monitoring and reporting the implementation of plans and product selection agreed and delivering defined trade marketing initiatives to support sales and brand image at the account

•Marketing and Communication Manager, based in Barcelona. Responsible for developing the marketing strategy in Spain: market research and competition analysis and managing the visual merchandising, media planning and advertising.Contact person for all product drive activities ensuring local alignment with the BU strategies plus giving feedback to HQ in terms of competittion , new products and distribution

1997 to 2000 Sales Manager Introducing the brand for the first time in the Spanish market through distribution agreements, franchises, corners and selection of specialized points of sale.Responsible for leading the growth of the brand focusing on the selection of the collection and clients, managing the stocks levels and sales, controlling shipments, and defining business plans and developing the marketing plan and activities for the category in line with the global strategy and national market requirements.Establishing pro-actively personal relationships with buyers