AXION Fuels Brand Marketing leader for Argentina, Uruguay and Paraguay. Six direct reports. Responsible for all Marketing under AXION Brand including communications, loyalty programs, partnerships, sponsorships, promotions, etc. for the gas stations network (+630) as well as B2B channel.• 2018 National Promotion development and implementation, 360°campaign, connection of 530 points of sale under new digital system. Tripled consumer data base, grew 150 bps in premium mix• Leadership and development of new premium brand line for 2019 June implementation: new product and brand development, 360° campaign development, rebranding execution in 630 points of sale.

Cereal Partners Worldwide (CPW), joint venture between Nestlé & General Mills, is a leading global breakfast cereal company and the maker of Nestlé breakfast cereals, operating in more than 130 markets.In this role at CPW, I was responsible for leading Brand Building in Latin America.This includes defining the strategy to drive core brand growth by identifying market opportunities and developing effective brand building initiatives that can span across multiple markets such as communication strategies and campaigns, product renovations and launches, consumer promotions, etc.Main brands under my responsibility: Nesquik, Chocapic, Cheerios, Fitness, Corn Flakes, Nescau, Avena&Más among others, across the region.

Cereal Partners Worldwide (CPW), joint venture between Nestlé & General Mills, is a leading global breakfast cereal company and the maker of Nestlé breakfast cereals, operating in more than 130 markets.Responsible for leading portfolio strengthening initiatives to drive category growth and build trust with consumers. Including health & nutrition portfolio renovations, influencer marketing, external & internal advocacy programs, etc.Responsible for leading innovation across LATAM markets to deliver a significant increase in volume and future sustainable growth platforms: launched 9 new products in a record time of 9 months.Responsible for portfolio promotions, inlcuding both licensed events as well as own developed. Guided the strategic change in the region to move from kid targeted promotions and media communication to new gatekeeper target.Responsible for media strategic planning and building media knowledge across the extended marketing team, including new digital platforms and capabilities.

Responsible for all marketing activities of the breakfast cereal category in Chile, Perú and Bolivia. During my 4+ years in this role, I was able to deliver significant brand growth and market share gains while managing a very negative regulatory environment, under the development of the controversial new labelling and advertising law in Chile. I managed 6 direct reports. Doubled the Fitness brand business in 4 years with a CAGR of 18%, becoming the leading adult brand in the category. Successfully launched new products like Fitness Honey & Almonds and Fitness Fiber that achieved 2% of market share each, and ranked within the top 25% of the category in value turns. Re-shaped Chocapic portfolio completely to a new size-price strategy to stop the decline and recover growth, while maintaining category leadership in a declining kid segment. Renovated the brand with a mayor sugar decrease within the challenging regulatory environment, achieving to motivate lapsed and new consumers as well as increase the brand’s health indicators. Built digital expertise and graphic in-house capabilities.

Promoted to Senior Associate Marketing Manager in June 2009, in charge of Health & Nutrition initiatives for the LATAM Region, including health-oriented brand & portfolio communications as well as portfolio renovation initiatives. Associate Marketing Manager for Adult and All Family brands across LATAM until May 2009. Developing brand plans, promotions, ATL and digital communications while leading brand reformulations and developments with cross function teams.

Responsible for Breakfast Cereal Business Units in Argentina, Uruguay and Paraguay. In my role, I was responsible for defining and achieving financial and business objectives for the three countries. Full P&L accountability, with 3 direct reports and 2 dotted line reports from the overseas markets. Member of the Argentina Nestlé Leadership Team. My biggest achievement was turning the business profitable after 11 years of negative earnings, through strict P&L control, efficient marketing spending and portfolio renovation that allowed passing price in a government controlled environment.

January 2004 promoted to Senior Brand Manager in charge of Lay's Brand. Developed Sabores del Mundo line extensions and annual communications campaigns. Brand Manager for Cheetos and Pep brands.

Marketing and Sales assistant. Coordinator of 5 Star Program, training program for dealers network