Director Of Communications
- Raised visibility of NCSS’s mission, goals and priorities, and promoted understanding of the social studies profession by building a shared vision and voice for social studies education.Effective Media Outreach and.
- Utilized media inquiries strategically to provide opportunities for NCSS leaders to communicate their thought leadership on controversial topics: “How Social Studies Educators approach the holiday named after Columbus”.
- Deployed targeted media pitching that resulted in articles that highlighted and distilled the meaning of key social studies issues to target audiences: “Studying Asian Americans Made Me One,” by Frank H. Wu, Huff Post.
- Developed and implemented a baseline social media communication strategy anchored on dissemination channel data analytics and targeting audiences interested in professional development opportunities, legislative.
- Raised social media presence by increasing message consistency across platforms and adjusting post frequency on Facebook and Twitter to above the non-profit education industry average.
- Developed frameworks and protocols vetted by the organization’s internal stakeholders to guide NCSS and associated groups in their NCSS communications and marketing messaging across dissemination modes and channels.