Director Of Communications
Raised visibility of NCSS’s mission, goals and priorities, and promoted understanding of the social studies profession by building a shared vision and voice for social studies education.Effective Media Outreach and Responsiveness• Utilized media inquiries strategically to provide opportunities for NCSS leaders to communicate their thought leadership on controversial topics: “How Social Studies Educators approach the holiday named after Columbus” by Robert Segal, NPR; “Recess: How the heck do you approach Columbus Day?,” by Roger Riddell, Education Dive; “How American High Schools Teach the Iraq War,” by Nick Robins-Early and Rebecca Klein, Huff Post. • Deployed targeted media pitching that resulted in articles that highlighted and distilled the meaning of key social studies issues to target audiences: “Studying Asian Americans Made Me One,” by Frank H. Wu, Huff Post, and “Could Requiring Students to Take the Citizenship Test Do More Harm than Good?” by Stephen Sawchuck, Education Week. Social Media Strategy Development and Implementation• Developed and implemented a baseline social media communication strategy anchored on dissemination channel data analytics and targeting audiences interested in professional development opportunities, legislative advocacy, and social studies industry news. • Raised social media presence by increasing message consistency across platforms and adjusting post frequency on Facebook and Twitter to above the non-profit education industry average.• Developed frameworks and protocols vetted by the organization’s internal stakeholders to guide NCSS and associated groups in their NCSS communications and marketing messaging across dissemination modes and channels.