Ana Castillo Email and Phone Number

•Manage and service sales to ensure accurate ad trafficking, contract fulfillment and quality control across multiple website properties •Track, measure, and analyze the performance of multiple advertising campaigns, including creating detailed performance reports for the Ad Operations team •Manage project by efficiently communicating with cross-functional teams in web development, project management and QA•Continuously focused on ensuring that maximum revenue is retained, as well as partnering with sales representatives and clients to increase renewal rates and advertising spend •Organize interdepartmental workflow to ensure that all elements are handled according to process and schedule •Develop standard documentation for site and advertising policies•Coordinate and plan department resource allocation, training, and development•Lead by example, coach and mentor the Ad Ops team, while supporting positive interactions with internal departments and employees.

•Manage all aspects of ad campaign fulfillment including: ad testing and implementation, ad campaign flighting, and monitoring of delivery. Working closely with account executives, design and client service teams.•Track ad activity and delivery for The Globe and Mail web advertising production department.•Maintain methods of scheduling and record keeping for production to ensure that deadlines are met and ads run in support of contracted agreements.•Liaise with agencies, clients and creative designers to develop relationships with partners and maintain a positive presence in the community on contracts assigned.•Ensure ads meet technical and creative requirements.•Respond to client requests and manages sales contract fulfilment.•Ensure that customer reporting requirements are met.•Provide an ongoing system of scheduling which is accessible to sales and creative team.•Develop, Deploy and Track Email Campaigns.

•Coordinate, create and maintain client campaigns in an organized manner making sure all positions are accurate and delivery is reached within the time constrains.•Generate weekly reports for clients with performance information, and observations to optimize their campaigns.•Handle any client request with regards to making any changes to campaigns.•Assure the Quality of creative and content, making certain that they stay within our site requirements.•Maintain constant communication with clients to obtain feedback on performance and to find ways to improve their delivery rates.•Develop the weekly newsletters for the sites.•Update the content of the sites on a daily basis such as articles, newswires, interviews, etc.•Ensure that our Real Media tool is delivering impressions as requested, keeping an eye on inventory deficit or surplus. •Update Top 25 Hosts Awards on the site on a monthly basis.