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I am passionate about translating latent human needs into actionable opportunity spaces. The core of my expertise is in understanding people - the way in which the context of society and culture shape the way people think, feel, and behave - and creating human-centered design principles and strategies that serve as a platform for building outwards into products, services, systems, and environments. In my work, I seek to bring organizations closer to their stakeholders through in-depth, research engagements that go beyond traditional research methods. I work closely with my clients to understand their organizational needs and ensure that the research is aligned with their goals and positioned to have maximum impact. I am particularly passionate about using these skills to create social and environmental impact in the world - working primarily with nonprofit organizations and foundations to help develop more effective programs and strategies that address the most pressing problems in our society today.Specialties:• Ethnographic research• Need-based opportunity mapping• Market strategy development• Product strategy development• Concept generation and definition• Project management• Innovation management• Workshop facilitation
Concept Hatchery
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Concept HatcherySan Francisco Bay Area
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Design Research LeadHomeward Health Jul 2024 - Present
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FounderConcept Hatchery Jan 2009 - PresentIndependent consultancy providing human-centered insight, inspiration, and strategy. Concept Hatchery works with organizations to help them understand, improve, and streamline their design process and gain strategic insight into the needs of their customers and stakeholders. Every project is designed from the ground up to answer questions unique to the client needs, using a variety of qualitative research methodology to help uncover attitudes, values, and tensions that drive consumer behavior. Clients have included The David and Lucile Packard Foundation, 1000 Days, IDEO, Facebook, Google, and Microsoft.
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Director Of Ux ResearchWoebot Health Jun 2022 - Nov 2023San Francisco, Ca, Us -
Principal ResearcherWikimedia Foundation Feb 2022 - Jun 2022San Francisco, Ca, Us -
Design Strategy ManagerWikimedia Foundation Apr 2020 - Jan 2022San Francisco, Ca, UsAs the manager of the UX team, I identified priorities and built the team to deliver impactful research to inform product strategy across 16 different product groups across Wikimedia Foundation. I developed and streamlined our research processes to enable international research and establish a culture of meeting our global communities where they are, so that we could better understand local context and needs to grow Wikimedia's presence across its 300 language communities.
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International LiaisonSeafood Legacy Jul 2014 - Apr 2019I developed the strategy for the David and Lucile Packard Foundation's program in sustainable seafood in Japan. Through rigorous research with fishermen, seafood buyers, consumers, government officials, and academics, I developed a new and specifically Japanese theory of change that reinvigorated Japanese engagement in sustainable seafood. Throughout the three year research, I cultivated and maintained a large network of domestic environmental advocates and started incubating Seafood Legacy to develop a sustainable supply chain. Now fully independent, Seafood Legacy is based in Tokyo and works with major businesses in Japan to change buying practices that shape global fishery markets and regulations. In the first few years of Seafood Legacy's growth, I stayed on as an international liaison with Seafood Legacy to support its global work and to advocate for a more culturally relevant approach to long-term ocean conservation in Asia.
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Design Research And StrategyIndependent Aug 2007 - Aug 2008Freelance project management and insight consultant for clients in Munich, Germany, including project management for IDEO GmbH.
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Human Factors ResearcherIdeo Feb 2001 - Jul 2007San Francisco, California, UsExperienced in human factors methodology and research. Primary role is to collect, sort, and share compelling human stories, insights, and opportunities to inform the design team and create a sense of empathy and inspiration. Generate research plans, recruit consumers and stakeholders, and lead development teams through in-home observations. Document interviews through video and photography. Evaluate consumer experience to create experience blueprints. Create opportunity and design frameworks that provide guidance, inspiration, and vision through the course of the project. Communicate key findings and frameworks through video documentation and audio/visual presentations both to the internal team and to clients. -
Project ManagerIdeo Oct 2000 - Jul 2007San Francisco, California, UsFive years experience managing interdisciplinary teams of mechanical engineers, electrical engineers, industrial designers, human factors experts, and manufacturing liaisons. Client manager for both start-ups and established companies such as BMW, Novartis, and ConAgra. Programs include the development of a digital pen, exploration of new auto manufacturing techniques, new packaging for microwave-cooked pasta, and a smoking cessation strategy program. Primary responsibility is to identify and drive all tasks required to best focus the development team, including creating product definitions, building and tracking schedules and budgets, identifying priorities and milestones, creating and driving risk mitigation plans, and collaborating with outside vendors. Excellent organizational, communication, and team skills, particularly with multidisciplinary teams and fast-changing requirements.
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Product DesignerIdeo Oct 1998 - Oct 2002San Francisco, California, UsIdeation, prototyping, and design of consumer products. Work with insight teams to create compelling solutions to latent needs. Organize and conduct brainstorming sessions, develop concepts, and consult with clients to select appropriate solutions. Engineering of parts in plastic and sheetmetal design. Collaborate with fabrication experts on design and production of rapid prototypes. Understand and drive manufacturing partners to facilitate engineering hand-off.
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Mechanical EngineerStorm Technology Oct 1997 - Oct 1998
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Senior Technical StaffOracle 1994 - 1997Austin, Texas, Us
Ana Chang Skills
Ana Chang Education Details
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Stanford UniversitySmart Product Design -
Stanford UniversityMaster Of Science (M.S.)
Frequently Asked Questions about Ana Chang
What company does Ana Chang work for?
Ana Chang works for Concept Hatchery
What is Ana Chang's role at the current company?
Ana Chang's current role is Design Research Lead at Homeward Health.
What is Ana Chang's email address?
Ana Chang's email address is an****@****ery.com
What is Ana Chang's direct phone number?
Ana Chang's direct phone number is +140839*****
What schools did Ana Chang attend?
Ana Chang attended Stanford University, Stanford University.
What skills is Ana Chang known for?
Ana Chang has skills like Ethnography, Workshop Facilitation, Innovation Management, Program Management, Project Management, Strategy, Experience Design, Product Development, Product Management, Leadership, Design Thinking, User Experience.
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