Ana Ferrer Esteva Email and Phone Number

I am responsible for achieving the largest volume of online sales in the direct channel (melia.com) through Programmatic Marketing campaigns.- Analyze, optimize and create strategies through the DSP (DV360) in the Display, Youtube and OOH campaigns to reach the set goals.- Report the results according to the different KPIs (CPA, CTR, ROI, Bounce rate...)- Preparation and presentation of quarterly reports (QBR)- Pixel implementation process through Jira

Implementation and management of the marketing plan in the Display, Programmatic and Social Media campaigns.- Measurement, analysis and improvement of the KPIs linked to Google Analytics, attribution model (Convertro, then Eulerian) and Ad Server (Adform)- Coordinate the activity with Publishers, Agencies and with other departments of the company (Big Data (DMP), design, programmatic ...) to achieve the objectives- Ensure correct tracking and analytics setup

I was responsible for two big accounts: Pullmantour & Room Mates.My main duties consisted of reporting and effectively managed the online reputation through Kantar Media and get the press releases published in the main media.

I was responsible for writing and uploading the contents to the barcelo.com website through the CMS (SDL Tridion) being in constant contact with the e-commerce to know the needs of each hotel. In April, at the client's request, I started to take part in the project of the new website.