𝗗𝗲𝘀𝗶𝗴𝗻 - 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆• Developed conceptual strategy for large scale accommodation of fans for the FIFA World Cup Qatar - 66, 803 rooms across 671 properties.• Designed scope, standards and contractual framework for accommodation requirements.• Led the tender processes for the selection of vendors.𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 - 𝗣𝗿𝗲 𝗧𝗼𝘂𝗿𝗻𝗮𝗺𝗲𝗻𝘁• Oversaw stakeholder management with various government and external institutions inclusive of FIFA, AirBnB, International Hotel Companies, etc.• Responsible for SLA's, suppliers and implementation of the Multi-Property Management System (PMS) to real estate, as• well integration with booking agency, cruise ships and hotels.• Developed and implemented operational protocols for cross-functional teams.𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 - 𝗙𝗜𝗙𝗔 𝗪𝗼𝗿𝗹𝗱 𝗖𝘂𝗽 𝗧𝗼𝘂𝗿𝗻𝗮𝗺𝗲𝗻𝘁• Oversaw the operations and emergency response (24/7) mechanism for real estate, fan villages and cruise ships around 85,000 rooms in total.𝗗𝗲𝗰𝗼𝗺𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝗶𝗻𝗴• Responsible for asset management of all items acquired for Tournament operations - plus redistribution to other entities.• Managed logistics (6 warehouses) - Successfully closed the project.𝙎𝙚𝙘𝙤𝙣𝙙𝙖𝙧𝙮 𝙧𝙤𝙡𝙚𝙨 - 𝙎𝙥𝙤𝙧𝙩𝙨 𝙏𝙤𝙪𝙧𝙣𝙖𝙢𝙚𝙣𝙩𝙨VENUE MANAGER | FIFA Clubs World Cup, Jan-Feb 2021VENUE MANAGER | AFC Champions League, Nov-Dec 2020

• Managed sales and marketing operations for 26 properties (VIP villas, luxury towers, family compounds).• Developed property service levels, implemented digital standards and supported product inspections.• Increased the company's pro le to attract international customers via successful public relations activities and acquisition of consumer digital databases through online marketing activities.

- Provided properties with a strategic project management and budget plans- Effectively managed diverse project teams to ensure project’s targets (1.2$M)- Monitored and analysed key performance indicators- Furnished Executive management team with quality data analysis to sustain key decisions- Ensured brand standards implementation to achieve mystery guest program successful scores- Led the implementation of contingency plans – worth over €500 K in 2008- Conducted market research and analysis to determine competitiveness of services- Presented findings and solutions based on financial data, process analysis and customer feedback- Supported projects to increase ADR, REVPAR and improve operational costs- Regularly submitted management reporting and project tracking results - Facilitated training to all associates and management on six sigma, lean and blue ocean strategies

- Successfully implemented an eCommerce culture, strategies and processes- Developed hotel integrated marketing plan delivering $ 2M in reservations- Managed and maintained hotel data in PMS Opera and all websites - Responsible for online campaign management and tracking (ROI, conversion, clicks)- Drove the implementation of new sales processes and electronic tools- Responsible for the rollout and implementation of new Sheraton branding including adherence to new collateral and marketing standards, within deadline and effectively for all departments- Active member of the weekly Revenue Maximisation meeting (revmax)- Conducted market analysis: competition, trends, distribution channels to support pricing- Assisted in the development of new hotel products and packages- Actively supported CRM strategies and tools providing training to associates- Monitored and advised on reservation conversion and cancellation rates- Handled leisure accounts: travel agents and operators- Supervised online activities for Gulf properties- Provided training for all Middle East eCommerce new hires as well as coaching