onlycoffeeisreal is a personal blog where I explore my interests in poetry, translation, post-colonial theory, identity, gender & sexuality.

Key responsibilities:• Managing and developing a language framework for consistent and clear positioning and marketing of products and services • Conceptualising, researching, writing, and editing all content, such as website content, white papers, email newsletters, media articles, and internal handbooks• Managing the marketing and communications team, creating and implementing processes, managing tools, and onboarding team members

Rampley & Co, a luxury menswear brand was founded in 2014 by two partners. I joined the tiny team in a freelance capacity sharing a three-person office over a restaurant in Chinatown. Originally, I created product and marketing copy for the website and managed social media accounts. By the time my contract was over, I had worked closely with the founders to create and define their brand identity including content guidelines, voice, and messaging.

Wauwaa is an ecommerce and content publishing start-up for parents. I joined the team as an intern and was offered a permanent position as a Copywriter once my internship ended. Key responsibilities:• Producing creative and compelling SEO compatible copy for our product and commerce pages – this includes both long and short copy • Conducting keyword research with our SEO Lead and implementing it accurately • Developed and implemented core Copywriting Guidelines alongside SEO Lead• Responsible for delivering the brand tone of voice across all written communication• Responsible for editing, proofreading and reviewing product copy across the team