Develop and implement traditional and digital marketing programs and campaigns for sales teams and distributors to expand brand awareness, generate leads, drive growth and support our revenue generating initiatives.Develop targeted and cohesive brand communications and supporting imagery utilizing a variety of channels including email blasts, company website, landing pages, social media, videos, and blogs.Partner with distributors to create sales promotions and distributor incentive programs through Co-Op programs.Assist product development and internal sales team in developing product launch collateral including product data sheets, brochures, sales presentations and other supporting marketing materials.Collaborate with the current agency in development and implementation of a 360° rebranding project as well as day to day communication for timely delivery of various projects.Review and update catalogs, websites, and marketing materials to ensure consistency of information and brand identity and tone.Implement social media campaigns, web and digital traffic display advertisements and email communications to increase brand awareness, introduce new products and increase lead generation.Provide support for national and regional events and tradeshows.Content creation and copywriting for website, social media, digital advertising and Amazon store and ad campaigns.Set up and launch Amazon store to reach a new target audience. Support launch via Amazon paid advertising campaigns.

Communicating daily with distributors and suppliers internationally to increase sales, create brand awareness and launch new products.Implement product text that is up to international regulatory norms and coordinate artwork updates for OTC and cosmetic products.Collaborating in marketing campaign creation for product launches and year round brand support.Creative digital content creation for multiple brands and social media platforms like Facebook, Instagram, and YouTube.  Video production coordination including: casting, storyboarding, location scouting, wardrobe, call sheets and assisting the director.Negotiated influencer contracts for influencer collaborations, worked together with the legal team and negotiated terms with external agencies.Collaborated in the creation of concepts for events and ad shoots including influencer talent, coordinating the shoot/ event and working as the first point of contact for the influencer.Coordinate influencer content for multiple social channels including event and point of sale coverage.Improved communication with distributors and created product presentations for training.Organized brand artworks and marketing materials to simplify content sharing and tracking.Helped launch e-commerce projects using Kichink, Amazon and BigCommerce to expand sales coverage.Work on new product development and implementation including cross functional meetings and collaboration with R&D, suppliers, production, logistics and distributors to ensure a successful launch.Provide support in purchase order processing and forecasting.Develop annual sales and marketing budget and worked with the team to reach budget objectives.Complete monthly sales and expense reports.Managed 2 direct reports, helping manage priorities weekly as well as annual goal setting and reviews.

Assisted with writing and sending out pitches for current clients Created target media contact lists for information distribution Worked on media reports and clip books for clients

Worked for the Communications Department as well as the Spanish Department.Assisted students with further understanding of the language, both in written and oral form Helped struggling students with homework projects and assignmentsPrepared students for language placement examsAssisted professors with various projects and assignmentsContributed to organization of the office

Posted jobs and internships efficiently to a database that serves over 10,000 students and alumniAssisted with social media posts on Facebook and Twitter Provided excellent customer service to students by assisting them with the various resources available to themSent out web surveys via email to students for feedback and track using an Access database

Conducted internet research for locations and events to promote various upcoming films and TV showsAttended and assisted with promotional events and giveawaysPerformed cold call outreach to promote eventsWorked on movie/show reports which included statistics, demographics, quotes and picturesSocial media research for various films and shows in order to show the effectiveness of the campaigns