Performance Marketing Manager
CurrentIvorypay is a blockchain-based payment solution that enables African businesses and individuals to make and receive payment in stable coins.- Develop and execute innovative performance marketing strategies to drive traffic, customer acquisition, and incremental transaction volume.- Manage campaigns across PPC, social media, display, and other digital channels. - Optimize marketing budget allocation to achieve maximum ROI, focusing on cost-effective acquisition and sustainable growth. - Leverage analytics and performance metrics to continually refine strategies, targeting, and creative executions.