Lead the Strategy and portfolio for the Value Added Services for B2B in Central America, Project Management & development of new technology solutions and services for corporate clients, Constant search for innovative, differentiated and attractive technology solutions for B2B clients. • Implemented solutions: Cybersecurity, Cloud PBX, e-wallets, Data Centers, Cloud solutions (IaaS, SaaS), etc.

Coaching and consultancies for companies and individuals.

Strategic Marketing, Marketing plans & public relations, Coordination of International trade shows and Boat Shows. • Strategic alliances to promote destination within or outside the country.

Delivered project planning, analysis, implementation and opening of new branches.

Category and Brand Strategy and Execution (JBaby, Splenda, Listerine, Lubriderm, C&C, Neutrogena, Reach, KY, Carefree, Stayfree, Nicorette, Regaine, Tylenol, Mylanta, Visina, Lomotil, Benadryl and more). Data Analysis & BI to measure revenue growth and estimate demand. Marketing plans, budgets, pricing, benchmarking, new product launches, Trademarketing, etc.• Created the new position in the country and its KPIs. Revenue and Market Share Growth versus previous year.

Category creation for computers. Strategy design and execution.

Seek opportunities for improvement in all business units: Aggregates, Cement and some part of Concrete. Analyzed the supply chain, from the receipt of raw materials to the delivery of finished products to customers in order to determine where was the bottleneck that did not allow to fully complying with company policies, Analyzed the installed capacity, capacity utilization, the quality control systems, inventories, etc.• The most important recommendation was to improve the production process and logistics, creating a distribution center to meet customers’ needs and intercompany deliveries.

Opening and creation of technical and customer service department for Central America, Developed network of customer support centers. • Reduced repair response time from 3-weeks to 4-days by implementing spare part distribution with a 10% Increase in sales because of the work developed during this time.