Ana Carolina Maciel Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brazil

• Responsible for the development, planning and execution of field & channel marketing activities in Brazil in line with local sales team and the corporate marketing performance targets and objectives. • Management of local budget, driven to create a comprehensive mix of awareness and demand generation programs - events, webinars, digital marketing, ABM, video content, influence marketing, advertising, social selling, PR - targeted to new prospects as well as existing customers with strong pre- and post-program engagement plans to accelerate sales conversion. • MDF program support with resellers and distributors, from evaluation and approval to execution, tracking, and analysis to drive revenue and growth for partners within the company’s business priorities. • Working in collaboration with the global PR team to develop the local communications strategy and execution, management of the country’s PR agency teams to deploy a localized content including press releases, briefing information, bylines, customers testimonials. • Management of relationships with third party vendors, external contractors and agencies for a variety of marketing services.

São Paulo, Brazil

• Implementation of the agency's Marketing unit with review of its market positioning, institutional presentations and customer reports, creation of product portfolio and related partnerships for integrated offers like branding, social networks, websites, email marketing and blogs management, development of customer loyalty actions and digital corporate magazines.• Management of press releases and user cases review to maximize customer awareness opportunities with the market and local media, as well as mapping the key online industry events for their participation.• Responsible for content translation, localization and review of the customers' marketing and sales materials.

São Paulo Area, Brazil

• Development and execution of the B2C & B2B marketing strategy for Cashback World Shopping Community Brazil in a coordinated work with Marketing Americas & Headquarter teams.• Development of go-to-market integrated campaigns to support membership, merchants, shopping and revenues growth of all the Cashback World business units (Retail, Enterprise, E-commerce). Experience in content production for digital communication channels like website, blogs, e-mail marketing, social media and apps, supported by web analytics for result improvements.• Responsible for the E-commerce Business Unit, in charge of establishing new Affiliate Marketing partnerships, qualifying and adding new online merchants to the community, tracking of KPIs for action plans development to ensure business goals.• PR agency management, with focus on building reputation and brand awareness in the market, engagement with key journalists, execution of local media opportunities.• Planning and execution of company’s participation at industry events, coordination of marketing & sales training events, webinars, translation of support materials, development of corporate presentations and executive reports.• Responsible for deploying Corporate Social Responsibility (CSR) programs in Brazil, by implementing the annual volunteer initiatives of Child & Family Foundation & Greenfinity Foundation in selected brazilian cities.

São Paulo Area, Brazil

• Definition and implementation of recruiting, sales and retention plans targeted to Telecommunications Service Providers, Technology Solutions Providers, Enterprise segments to grow membership and their engagement in projects of service definition, standardization and certification for automated and virtualized networks (LSO, SDN, SDN-WAN).• Planning and execution of MEF’s participation in relevant global IT/Telecom events, seminars and webinars, with post-events metrics analysis to drive improvements for business effective results.• Identification and organization of speaking slots, content development coordination, speakers’ preparation and promotional activities, management of pre-event and on-site logistics, event suppliers, sponsorship sales and event budget. • Production and execution of members certification training, hackathons, quarterly members meeting and MEF workshops. • Support global marketing teams with ad-hoc marketing activities, PR activities, social media, webpage content and language localization, MEF wiki pages.• Coordination of communication actions, testimonials for the region of CALA & EMEA; implementation of marketing activities to promote MEF’s vision & strategy within the region.

São Paulo, Brazil

Large Enterprises Segment - B2B• Responsible for maximizing prospection and closing of deals in Enterprise accounts to guarantee corporate goals, through implementation of go-to-market strategies for the IT, Data & Voice portfolio.• Analysis of consumption patterns in customer and industry segments, competition trends, tracking of internal KPIs like sales forecasts, loss reviews, strategic products penetration to support integrated marketing actions like leads generation, opportunities assessment, development of use cases, account planning, customer events implementation.• Planning and management of sales campaigns, incentive plans and meetings events; in charge of hiring and relationship with marketing and sales incentive agencies, suppliers of reports and market research for acquisition of ad-hoc studies.• Structuring and management of the Silver & Bronze strategic project for revenue growth in 30 selected customers through integrated actions with Sales, Pre and After-Sales, Products, Finance and Communication areas, with direct reporting to the main stakeholders (VP, Sales Directors).• Experience in areas of Market Analysis, Competitive Intelligence, Commercial Planning, Partnerships and Commercial Development, with management of 5 consultants team.

São Paulo Area, Brazil

Development and execution of Competitive Intelligence, Strategic and Commercial Plans for multinational technology equipment suppliers to expand their growth and performance in Telecommunications Operators segment.

São Paulo, Brazil

Management of large and mid-sized Telecommunications Service Provider accounts, working to scope their needs and offer solutions within the portfolio of the company ́s services, as well engaging with internal areas to ensure a consistent service delivery. Activities included: sales funnel and forecast management, account planning and marketing strategy development for customer segments including lead generation, price mix, product and communication definitions.

São Paulo, Brazil

Development of technical proposals to Enterprise accounts, complete sales cycles management. Pre-sales support.

São Paulo, Brazil

Pre-sales support, generating technical proposals to Channel and Enterprise accounts, directly contributing in client development for closing deals. As Network Administrator, responsible for equipment and product procurement for IT, setup and management of software and hardware within a network, structured cabling, support to IT internal user.

São Paulo, Brazil

Pre-sales and post-sales support of computer networks software and hardware implementation, focusing on the project of WAN Network deployment in São Paulo’s Stock Exchange (BOVESPA).

Master Strictu Sensu In Business Administration

Specialization In Business Administration (Ceag)

Bachelor Degree In Computer Science