Work with Data Engineering to shape and design data structure for detailed analyses, ensure data accuracy and design LookML Explorers for self-service dashboards Conduct insightful analyses on data trends that support business initiatives/strategies to optimize profitability

Lead advanced analytics to optimize Hyundai’s campaigns across multiple digital platforms/channels, manage all reporting to illustrate progress against goals, provide strategic recommendations with forecasted outcomes/implications, establish vendor benchmarks by behavioral tactics and collaborate with management for budget allocations Build visualizations and presentations that met the client’s and management’s business needs while ensuring data accuracy and enabled data-driven decisions Collaborated with cross-functional team leads to maintain project schedules, prepared detailed specifications/requirements and communicated project progress to implement a multi-touch attribution solution

Served as the data expert across multiple products by designing and recommending analytical methodologies that identify product insights and evaluate campaign performance to drive strategic decisionsServed as the lead analyst on the New/Emerging Verticals Team to provide visibility into data-driven insights to establish KPIs in areas of uncharted territory and maximize profitability to grow new revenue streams. Developed business requirements to design the business intelligence infrastructure for new verticals/products and collaborated with cross-functional team to align data points from multiple internal and external data sourcesCollaborated with clients and developed the requirements to automate the data mining process of external quality data in order to evaluate our campaign performance to unearth areas of concern and address quality issues.