Ana M.

Ana M. Email and Phone Number

Social Media Manager - Freelance @ New York, NY, US
New York, NY, US
Ana M.'s Location
New York City Metropolitan Area, United States, United States
About Ana M.

Bilingual English-Portuguese professional with over 5 years of experience in creative production, branding, and marketing in the fashion industry. I have strong skills in planning photoshoots, creating brand strategies, and organizing major events nationally and internationally. I am experienced in managing influencer partnerships, improving digital platforms, and producing campaigns that match seasonal trends and brand identity. I enjoy creative storytelling and strategic marketing.My background includes a Master of Professional Studies (MPS) in New York, and my experience includes organizing international trade shows, producing visually impactful photoshoots, and managing retail platforms with over 500 SKUs. These roles have honed my ability to blend creative vision with operational excellence, making me excited to bring this skill set to your company.For example, as Brand Marketing Manager at Cristina Sabatini, I addressed a challenge where 65% of the company’s e-commerce products lacked descriptions, limiting visibility and consumer understanding. To tackle this, I initiated a scalable process by preparing a detailed manual with SEO strategies, market insights, and clear instructions, enabling collaboration with an assistant to complete the task efficiently. This effort contributed to a 20% increase in direct-to-consumer sales during my first year, showcasing the value of aligned teamwork and strategic planning.If you are a fashion lover and curious about innovative marketing strategies, let's connect!

Ana M.'s Current Company Details
Freelance

Freelance

Social Media Manager - Freelance
New York, NY, US
Ana M. Work Experience Details
  • Freelance
    Social Media Manager - Freelance
    Freelance
    New York, Ny, Us
  • Cristina Sabatini New York
    Brand Marketing Manager
    Cristina Sabatini New York Aug 2022 - Jun 2024
    New York, New York, Us
    -Directed brand communications and marketing strategies, managing a calendar of email campaigns, social media content, and overseeing the planning and production of Google/Meta ad campaigns, in collaboration with a digital marketing agency, resulting in a 20% increase in engagement.-Organized logistics for 8-12 trade shows annually, including international events in Paris, coordinating travel, booth design, merchandise, and branded collateral while generating over 100 new leads per event.-Managed retail and wholesale websites with over 500 SKUs, optimized SEO through product descriptions, internal linking, and alt-text, and implemented chat features, improving site engagement and daily sales frequency.-Produced 4 annual photoshoots featuring the brand owner as a model, increasing website traffic and customer engagement through visually compelling campaigns tailored to new collections.-Partnered with platforms like Blanc and hotel partners like Four Seasons, The Plaza hotel - New York and Fairmont for consignment sales, fostering relationships that expanded brand presence in high-visibility markets such as Miami and Hawaii.-Supervised a marketing team of 4, including graphic designer, and collaborated with external digital agency, aligning on deadlines, creative briefs, and KPIs to ensure timely project delivery.-Created ad copy, social media captions, and product descriptions, driving brand awareness and aligning communications with targeted customer segments.
  • Lim College
    Mps Candidate In Business Of Fashion
    Lim College Aug 2021 - Dec 2022
    New York City, New York, Us
    - Conducted an in-depth study, "Sustainability in Fashion: Is it Possible for the Industry to be Fully Sustainable?", offering actionable insights into sustainable practices within the global fashion industry. - Designed a personalized MBA program in Business of Fashion at LIM College, selecting over 50% of coursework with an emphasis on Global Marketing and Branding to leverage international experience and enhance industry relevance.- Completed advanced courses such as Global Luxury Brand Marketing, Global Business Management, and Strategic Marketing Communication in the Fashion Industry, achieving a 4.0 GPA throughout the program.
  • Joao Victor Scenic Design
    Producer
    Joao Victor Scenic Design Aug 2013 - Mar 2018
    -Produced the scenography for creative campaigns for renowned clients such as Fogo de Chao, Dafiti, Hope Lingerie, and Rommanel Jewelry, ensuring seamless execution of high-quality sets and designs within tight deadlines and budgets.- Managed pre-production and logistics for up to five simultaneous projects, including organizing props, samples, and equipment, and coordinating transportation to optimize efficiency and reduce costs.- Problem-solved on-set challenges and adapted quickly to mid-shoot client changes, addressing a last-minute request to modify the scenography, keeping the delay minimal, and ensuring the campaign's success.- Streamlined operational processes, including transitioning to cost-effective transportation providers, resulting in significant savings and improved project turnaround times.
  • Casa De Criadores
    Fashion Show Coordinator
    Casa De Criadores Dec 2010 - Dec 2017
    - Coordinated fashion show logistics, aligned plans with directors and managed backstage operations, including model line-ups, designer requests, and seamless communication with technical teams (light, sound, and cameras) via exclusive radio lines.- Ensured successful show execution under pressure, effectively problem-solving during high-stress situations, such as managing team conflicts without disrupting live runway productions.
  • Guerreiro Joias
    Social Media Manager
    Guerreiro Joias Oct 2016 - Aug 2017
    Sao Paulo, Sp, Br
    -Managed an average of 4 influencer partnerships per month, including influencer research, recruitment, briefing, content scheduling, and production.-Developed and launched cohesive social media strategies, including crafting engaging copy, designing aesthetically consistent feeds, and scheduling posts, leveraging data-driven insights to optimize content performance.
  • Farfetch
    Brand Marketing Specialist
    Farfetch Apr 2015 - Sep 2016
    London, London, Gb
    -Owned event budgets and negotiated contracts, including cost-saving measures such as securing a 10% reduction in media monitoring services and creating regional agreements for flower delivery services to VIP clients. -Ensured smooth vendor relations and optimized resource allocation for high-impact events, adapting global brand messaging to the Brazilian market by adjusting content tone and proactively pitching stories, resulting in a 200% increase in product placements in the media.-Maintained relationships with key influencers, identifying and prospecting new potential partners
  • Editeur
    Photoshoot Producer
    Editeur May 2013 - Apr 2015
    -Collaborated with the creative team to plan and execute all logistical aspects of the photoshoots, including curating outfits, coordinating models, on-set organization, and managing styling direction to ensure alignment with brand vision and seasonal trends.-Customized mood boards and visual direction, liaising with the photography team, stylists, and makeup artists to ensure consistent creative execution while fostering strong relationships with vendors, talent, and agencies.

Ana M. Education Details

  • Lim College
    Lim College
    Business Of Fashion
  • Universidade Anhembi Morumbi
    Universidade Anhembi Morumbi
    Fashion/Apparel Design

Frequently Asked Questions about Ana M.

What company does Ana M. work for?

Ana M. works for Freelance

What is Ana M.'s role at the current company?

Ana M.'s current role is Social Media Manager - Freelance.

What schools did Ana M. attend?

Ana M. attended Lim College, Universidade Anhembi Morumbi.

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