Ana Passarelli
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Ana Passarelli Email & Phone Number

Head de Mídia Programática at Jotacom - The Cross Performance Agency
Location: São Paulo, Brazil 8 work roles 7 schools
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Role
Head de Mídia Programática
Location
São Paulo, Brazil
Company size

Who is Ana Passarelli? Overview

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Quick answer

Ana Passarelli is listed as Head de Mídia Programática at Jotacom - The Cross Performance Agency, a with 269 employees, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Ana Passarelli.

Ana Passarelli previously worked as Head of Programmatic Media at Jotacom and Account Manager in Digital Media at Digital Group. Ana Passarelli holds Successful Marketing: Basics To New Directions, Marketing from The University Of Chicago Booth School Of Business.

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Jotacom - The Cross Performance Agency

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Profile bio

About Ana Passarelli

Professional with expertise in strategic planning, execution and monitoring of media campaigns for brands and products on different platforms, such as Google, WhatsApp, Meta, Twitter and LinkedIn.Ability to track results with the multidisciplinary media, communication and product team, building reports and implementing optimizations.Experience in budget management, billing process and interface with agencies in the execution of media planning.Knowledge of DV360, CM360, Google Ads, Google Analytics, and dashboards, for online media actions.

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Jotacom - The Cross Performance Agency
Jotacom - The Cross Performance Agency
Head de Mídia Programática
São Paulo, Brazil
Website
Employees
269
AeroLeads page
8 roles

Ana Passarelli work experience

A career timeline built from the work history available for this profile.

Head Of Programmatic Media

Current

São Paulo

Aug 2023 - Present

Account Manager In Digital Media

Current

São Paulo

● Manage agency relationships, including deepening existing partnerships with clients and external agencies; ● Understand clients objectives and deliver solutions to help them achieve them throughout the onboarding process and beyond by developing client-specific growth strategies; ● Analyze client data and awareness strategies; ● Understanding of data driven marketing, profiling and segmentation in order to define and enhance target;● Support Sales and Financial team… Show more ● Manage agency relationships, including deepening existing partnerships with clients and external agencies; ● Understand clients objectives and deliver solutions to help them achieve them throughout the onboarding process and beyond by developing client-specific growth strategies; ● Analyze client data and awareness strategies; ● Understanding of data driven marketing, profiling and segmentation in order to define and enhance target;● Support Sales and Financial team board;● Coordinate internally and with partners to ensure the execution of campaigns;● Knowledge on main digital marketing channels and platforms; such as: Google (Ads, DV360, CM360), Meta, TikTok, Twitter;● Assist in developing strategic and tactical media planning; ● Manage clients budget on media spending; ● Support the development of key actionable insights based on key learnings on a project by reviewing results reports and pulling out key insights. Show less

Aug 2022 - Present

Account Coordinator In Digital Media

São Paulo, São Paulo, Brasil

• Customer focus point for any demand that may arise;• Work in partnership with other business areas;• Direct and monitor briefing and deadlines with responsible areas; Monitor closure of projects, ensuring that deadlines are met;• Monitor the main campaign KPIs;• Assist in strategic and tactical media planning;• Maintain constant relationship with customers;• Participate in strategic meetings with clients to release/proceed? on to the agency;• Knowledgeable on how… Show more • Customer focus point for any demand that may arise;• Work in partnership with other business areas;• Direct and monitor briefing and deadlines with responsible areas; Monitor closure of projects, ensuring that deadlines are met;• Monitor the main campaign KPIs;• Assist in strategic and tactical media planning;• Maintain constant relationship with customers;• Participate in strategic meetings with clients to release/proceed? on to the agency;• Knowledgeable on how to identify customer needs or anticipate them, when possible;• Prepare proposals and recommendations and present them to clients;• Link and fill the gap between customer needs and project-related suppliers.• Conduct surveys and researches to analyze customer behaviors (buying habits, trends and preferences);• Identify and analyze competitors;• Verify and validate reports by collecting and analyzing media data. Show less

Apr 2021 - Aug 2022

Executive Finance Account

São Paulo, São Paulo, Brasil

• Providing strategic insight and knowledge to shape the financial direction of a client business;• Creation of all necessary reports to assist with strategic financial planning;• Maintain or extend existing accounts and develop new accounts;• Creating detailed business plans to facilitate the attainment of goals;• Managing the entire cycle from finding a client to securing a deal;• Analyzing consumer needs and developing innovative solutions;• Negotiating agreements and… Show more • Providing strategic insight and knowledge to shape the financial direction of a client business;• Creation of all necessary reports to assist with strategic financial planning;• Maintain or extend existing accounts and develop new accounts;• Creating detailed business plans to facilitate the attainment of goals;• Managing the entire cycle from finding a client to securing a deal;• Analyzing consumer needs and developing innovative solutions;• Negotiating agreements and keep records of sales and data;• Working with the operational and business intelligence team in order to improve results;• Assisting with negotiations. Show less

Jun 2017 - Apr 2021

Business Analyst - Sales

São Paulo, São Paulo, Brasil

• Measure and report performance of all digital marketing campaigns;• Identify trends and insights;• Plan, execute, and measure experiments and conversion tests;• Collaborate with agencies and other vendor partners;• Development of business plan;• National Market research;• Development and prospect for new business in Adserver market;• Development of commercial Adserver projects for Government;• Analysis of business reports, presentation to the clients… Show more • Measure and report performance of all digital marketing campaigns;• Identify trends and insights;• Plan, execute, and measure experiments and conversion tests;• Collaborate with agencies and other vendor partners;• Development of business plan;• National Market research;• Development and prospect for new business in Adserver market;• Development of commercial Adserver projects for Government;• Analysis of business reports, presentation to the clients, preparation of projects involving Digital Marketing;• Attendance of Media Project;• Analysis of Market prospects. Show less

Aug 2014 - Dec 2016

Business Assistant

São Paulo, São Paulo, Brasil

• Process analysis;• Customer service.

Feb 2007 - Jul 2007

Administrative Intern

São Paulo, São Paulo, Brasil

Estagiária na área administrativa, na qual desenvolvia as seguintes atividades:•Atendimento ao cliente; •Atendimento telefônico PABX; •Compras, cotação, recepção;•Conferência de conteúdo e padronização de site;•Elaboração de relatórios de SEO (Search Engine Optimization);•Apresentações em ppt;•Organização e recepção de eventos, coffee break.

Jan 2006 - Jun 2006
Team & coworkers

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7 education records

Ana Passarelli education

Intro To Data Analytics, Digital Marketing, Data

Fundamentals of data analysis. Survey key tools and techniques for distilling actionable insights from data sets. How data analysts.

Intro To Seo, Digital Marketing

Understand how customers are searching. Optimise the website’s on-page factors. Learn how to start creating a content strategy that will.

Comunicamp - Marketing Digital, Marketing

São Paulo Digital School

Extension, Business/Corporate Communications

San Diego Miramar College

Extension, Ensino De Inglês Como Segundo Idioma

Miracosta College
FAQ

Frequently asked questions about Ana Passarelli

Quick answers generated from the profile data available on this page.

What company does Ana Passarelli work for?

Ana Passarelli works for Jotacom - The Cross Performance Agency.

What is Ana Passarelli's role at Jotacom - The Cross Performance Agency?

Ana Passarelli is listed as Head de Mídia Programática at Jotacom - The Cross Performance Agency.

Where is Ana Passarelli based?

Ana Passarelli is based in São Paulo, Brazil while working with Jotacom - The Cross Performance Agency.

What companies has Ana Passarelli worked for?

Ana Passarelli has worked for Jotacom - The Cross Performance Agency, Jotacom, Digital Group, Admotion S.R.L., and Telefonica.

Who are Ana Passarelli's colleagues at Jotacom - The Cross Performance Agency?

Ana Passarelli's colleagues at Jotacom - The Cross Performance Agency include Aimê Cardoso, Fabio Mello, Pedro Andrade, Giovanni Rosas, and Vitor Cintra.

How can I contact Ana Passarelli?

You can use AeroLeads to view verified contact signals for Ana Passarelli at Jotacom - The Cross Performance Agency, including work email, phone, and LinkedIn data when available.

What schools did Ana Passarelli attend?

Ana Passarelli holds Successful Marketing: Basics To New Directions, Marketing from The University Of Chicago Booth School Of Business.

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