Ana Passarelli Email and Phone Number
Professional with expertise in strategic planning, execution and monitoring of media campaigns for brands and products on different platforms, such as Google, WhatsApp, Meta, Twitter and LinkedIn.Ability to track results with the multidisciplinary media, communication and product team, building reports and implementing optimizations.Experience in budget management, billing process and interface with agencies in the execution of media planning.Knowledge of DV360, CM360, Google Ads, Google Analytics, and dashboards, for online media actions.
Jotacom - The Cross Performance Agency
View- Website:
- jotacom.com
- Employees:
- 269
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Head De Mídia ProgramáticaJotacom - The Cross Performance AgencySão Paulo, Brazil -
Head Of Programmatic MediaJotacom Aug 2023 - PresentSão Paulo -
Account Manager In Digital MediaDigital Group Aug 2022 - PresentSão Paulo● Manage agency relationships, including deepening existing partnerships with clients and external agencies; ● Understand clients objectives and deliver solutions to help them achieve them throughout the onboarding process and beyond by developing client-specific growth strategies; ● Analyze client data and awareness strategies; ● Understanding of data driven marketing, profiling and segmentation in order to define and enhance target;● Support Sales and Financial team… Show more ● Manage agency relationships, including deepening existing partnerships with clients and external agencies; ● Understand clients objectives and deliver solutions to help them achieve them throughout the onboarding process and beyond by developing client-specific growth strategies; ● Analyze client data and awareness strategies; ● Understanding of data driven marketing, profiling and segmentation in order to define and enhance target;● Support Sales and Financial team board;● Coordinate internally and with partners to ensure the execution of campaigns;● Knowledge on main digital marketing channels and platforms; such as: Google (Ads, DV360, CM360), Meta, TikTok, Twitter;● Assist in developing strategic and tactical media planning; ● Manage clients budget on media spending; ● Support the development of key actionable insights based on key learnings on a project by reviewing results reports and pulling out key insights. Show less -
Account Coordinator In Digital MediaDigital Group Apr 2021 - Aug 2022São Paulo, São Paulo, Brasil• Customer focus point for any demand that may arise;• Work in partnership with other business areas;• Direct and monitor briefing and deadlines with responsible areas; Monitor closure of projects, ensuring that deadlines are met;• Monitor the main campaign KPIs;• Assist in strategic and tactical media planning;• Maintain constant relationship with customers;• Participate in strategic meetings with clients to release/proceed? on to the agency;• Knowledgeable on how… Show more • Customer focus point for any demand that may arise;• Work in partnership with other business areas;• Direct and monitor briefing and deadlines with responsible areas; Monitor closure of projects, ensuring that deadlines are met;• Monitor the main campaign KPIs;• Assist in strategic and tactical media planning;• Maintain constant relationship with customers;• Participate in strategic meetings with clients to release/proceed? on to the agency;• Knowledgeable on how to identify customer needs or anticipate them, when possible;• Prepare proposals and recommendations and present them to clients;• Link and fill the gap between customer needs and project-related suppliers.• Conduct surveys and researches to analyze customer behaviors (buying habits, trends and preferences);• Identify and analyze competitors;• Verify and validate reports by collecting and analyzing media data. Show less -
Executive Finance AccountDigital Group Jun 2017 - Apr 2021São Paulo, São Paulo, Brasil• Providing strategic insight and knowledge to shape the financial direction of a client business;• Creation of all necessary reports to assist with strategic financial planning;• Maintain or extend existing accounts and develop new accounts;• Creating detailed business plans to facilitate the attainment of goals;• Managing the entire cycle from finding a client to securing a deal;• Analyzing consumer needs and developing innovative solutions;• Negotiating agreements and… Show more • Providing strategic insight and knowledge to shape the financial direction of a client business;• Creation of all necessary reports to assist with strategic financial planning;• Maintain or extend existing accounts and develop new accounts;• Creating detailed business plans to facilitate the attainment of goals;• Managing the entire cycle from finding a client to securing a deal;• Analyzing consumer needs and developing innovative solutions;• Negotiating agreements and keep records of sales and data;• Working with the operational and business intelligence team in order to improve results;• Assisting with negotiations. Show less -
Business Analyst - SalesAdmotion S.R.L. Aug 2014 - Dec 2016São Paulo, São Paulo, Brasil• Measure and report performance of all digital marketing campaigns;• Identify trends and insights;• Plan, execute, and measure experiments and conversion tests;• Collaborate with agencies and other vendor partners;• Development of business plan;• National Market research;• Development and prospect for new business in Adserver market;• Development of commercial Adserver projects for Government;• Analysis of business reports, presentation to the clients… Show more • Measure and report performance of all digital marketing campaigns;• Identify trends and insights;• Plan, execute, and measure experiments and conversion tests;• Collaborate with agencies and other vendor partners;• Development of business plan;• National Market research;• Development and prospect for new business in Adserver market;• Development of commercial Adserver projects for Government;• Analysis of business reports, presentation to the clients, preparation of projects involving Digital Marketing;• Attendance of Media Project;• Analysis of Market prospects. Show less -
Business AssistantTelefonica Feb 2007 - Jul 2007São Paulo, São Paulo, Brasil• Process analysis;• Customer service. -
Administrative InternAgência Foster Jan 2006 - Jun 2006São Paulo, São Paulo, BrasilEstagiária na área administrativa, na qual desenvolvia as seguintes atividades:•Atendimento ao cliente; •Atendimento telefônico PABX; •Compras, cotação, recepção;•Conferência de conteúdo e padronização de site;•Elaboração de relatórios de SEO (Search Engine Optimization);•Apresentações em ppt;•Organização e recepção de eventos, coffee break.
Ana Passarelli Education Details
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Digital Marketing, Data -
Digital Marketing -
São Paulo Digital SchoolMarketing -
San Diego Miramar CollegeBusiness/Corporate Communications -
Miracosta CollegeEnsino De Inglês Como Segundo Idioma -
Turismo E Hospitalidade
Frequently Asked Questions about Ana Passarelli
What company does Ana Passarelli work for?
Ana Passarelli works for Jotacom - The Cross Performance Agency
What is Ana Passarelli's role at the current company?
Ana Passarelli's current role is Head de Mídia Programática.
What schools did Ana Passarelli attend?
Ana Passarelli attended The University Of Chicago Booth School Of Business, General Assembly, General Assembly, São Paulo Digital School, San Diego Miramar College, Miracosta College, Universidade Anhembi Morumbi.
Who are Ana Passarelli's colleagues?
Ana Passarelli's colleagues are William Santiago, Reynaldo Cantizani, Ana Luiza Batah, Fernando Simões, Daniele Consoni, Carlos Eduardo Anjos Rodrigues, Aimê Cardoso.
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