Ana Passarelli

Ana Passarelli Email and Phone Number

Head de Mídia Programática @ Jotacom - The Cross Performance Agency
São Paulo, Brazil
Ana Passarelli's Location
São Paulo, Brazil, Brazil
About Ana Passarelli

Professional with expertise in strategic planning, execution and monitoring of media campaigns for brands and products on different platforms, such as Google, WhatsApp, Meta, Twitter and LinkedIn.Ability to track results with the multidisciplinary media, communication and product team, building reports and implementing optimizations.Experience in budget management, billing process and interface with agencies in the execution of media planning.Knowledge of DV360, CM360, Google Ads, Google Analytics, and dashboards, for online media actions.

Ana Passarelli's Current Company Details
Jotacom - The Cross Performance Agency

Jotacom - The Cross Performance Agency

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Head de Mídia Programática
São Paulo, Brazil
Website:
jotacom.com
Employees:
269
Ana Passarelli Work Experience Details
  • Jotacom - The Cross Performance Agency
    Head De Mídia Programática
    Jotacom - The Cross Performance Agency
    São Paulo, Brazil
  • Jotacom
    Head Of Programmatic Media
    Jotacom Aug 2023 - Present
    São Paulo
  • Digital Group
    Account Manager In Digital Media
    Digital Group Aug 2022 - Present
    São Paulo
    ● Manage agency relationships, including deepening existing partnerships with clients and external agencies; ● Understand clients objectives and deliver solutions to help them achieve them throughout the onboarding process and beyond by developing client-specific growth strategies; ● Analyze client data and awareness strategies; ● Understanding of data driven marketing, profiling and segmentation in order to define and enhance target;● Support Sales and Financial team… Show more ● Manage agency relationships, including deepening existing partnerships with clients and external agencies; ● Understand clients objectives and deliver solutions to help them achieve them throughout the onboarding process and beyond by developing client-specific growth strategies; ● Analyze client data and awareness strategies; ● Understanding of data driven marketing, profiling and segmentation in order to define and enhance target;● Support Sales and Financial team board;● Coordinate internally and with partners to ensure the execution of campaigns;● Knowledge on main digital marketing channels and platforms; such as: Google (Ads, DV360, CM360), Meta, TikTok, Twitter;● Assist in developing strategic and tactical media planning; ● Manage clients budget on media spending; ● Support the development of key actionable insights based on key learnings on a project by reviewing results reports and pulling out key insights. Show less
  • Digital Group
    Account Coordinator In Digital Media
    Digital Group Apr 2021 - Aug 2022
    São Paulo, São Paulo, Brasil
    • Customer focus point for any demand that may arise;• Work in partnership with other business areas;• Direct and monitor briefing and deadlines with responsible areas; Monitor closure of projects, ensuring that deadlines are met;• Monitor the main campaign KPIs;• Assist in strategic and tactical media planning;• Maintain constant relationship with customers;• Participate in strategic meetings with clients to release/proceed? on to the agency;• Knowledgeable on how… Show more • Customer focus point for any demand that may arise;• Work in partnership with other business areas;• Direct and monitor briefing and deadlines with responsible areas; Monitor closure of projects, ensuring that deadlines are met;• Monitor the main campaign KPIs;• Assist in strategic and tactical media planning;• Maintain constant relationship with customers;• Participate in strategic meetings with clients to release/proceed? on to the agency;• Knowledgeable on how to identify customer needs or anticipate them, when possible;• Prepare proposals and recommendations and present them to clients;• Link and fill the gap between customer needs and project-related suppliers.• Conduct surveys and researches to analyze customer behaviors (buying habits, trends and preferences);• Identify and analyze competitors;• Verify and validate reports by collecting and analyzing media data. Show less
  • Digital Group
    Executive Finance Account
    Digital Group Jun 2017 - Apr 2021
    São Paulo, São Paulo, Brasil
    • Providing strategic insight and knowledge to shape the financial direction of a client business;• Creation of all necessary reports to assist with strategic financial planning;• Maintain or extend existing accounts and develop new accounts;• Creating detailed business plans to facilitate the attainment of goals;• Managing the entire cycle from finding a client to securing a deal;• Analyzing consumer needs and developing innovative solutions;• Negotiating agreements and… Show more • Providing strategic insight and knowledge to shape the financial direction of a client business;• Creation of all necessary reports to assist with strategic financial planning;• Maintain or extend existing accounts and develop new accounts;• Creating detailed business plans to facilitate the attainment of goals;• Managing the entire cycle from finding a client to securing a deal;• Analyzing consumer needs and developing innovative solutions;• Negotiating agreements and keep records of sales and data;• Working with the operational and business intelligence team in order to improve results;• Assisting with negotiations. Show less
  • Admotion S.R.L.
    Business Analyst - Sales
    Admotion S.R.L. Aug 2014 - Dec 2016
    São Paulo, São Paulo, Brasil
    • Measure and report performance of all digital marketing campaigns;• Identify trends and insights;• Plan, execute, and measure experiments and conversion tests;• Collaborate with agencies and other vendor partners;• Development of business plan;• National Market research;• Development and prospect for new business in Adserver market;• Development of commercial Adserver projects for Government;• Analysis of business reports, presentation to the clients… Show more • Measure and report performance of all digital marketing campaigns;• Identify trends and insights;• Plan, execute, and measure experiments and conversion tests;• Collaborate with agencies and other vendor partners;• Development of business plan;• National Market research;• Development and prospect for new business in Adserver market;• Development of commercial Adserver projects for Government;• Analysis of business reports, presentation to the clients, preparation of projects involving Digital Marketing;• Attendance of Media Project;• Analysis of Market prospects. Show less
  • Telefonica
    Business Assistant
    Telefonica Feb 2007 - Jul 2007
    São Paulo, São Paulo, Brasil
    • Process analysis;• Customer service.
  • Agência Foster
    Administrative Intern
    Agência Foster Jan 2006 - Jun 2006
    São Paulo, São Paulo, Brasil
    Estagiária na área administrativa, na qual desenvolvia as seguintes atividades:•Atendimento ao cliente; •Atendimento telefônico PABX; •Compras, cotação, recepção;•Conferência de conteúdo e padronização de site;•Elaboração de relatórios de SEO (Search Engine Optimization);•Apresentações em ppt;•Organização e recepção de eventos, coffee break.

Ana Passarelli Education Details

Frequently Asked Questions about Ana Passarelli

What company does Ana Passarelli work for?

Ana Passarelli works for Jotacom - The Cross Performance Agency

What is Ana Passarelli's role at the current company?

Ana Passarelli's current role is Head de Mídia Programática.

What schools did Ana Passarelli attend?

Ana Passarelli attended The University Of Chicago Booth School Of Business, General Assembly, General Assembly, São Paulo Digital School, San Diego Miramar College, Miracosta College, Universidade Anhembi Morumbi.

Who are Ana Passarelli's colleagues?

Ana Passarelli's colleagues are William Santiago, Reynaldo Cantizani, Ana Luiza Batah, Fernando Simões, Daniele Consoni, Carlos Eduardo Anjos Rodrigues, Aimê Cardoso.

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