Ana Peña Email and Phone Number

As a senior leader and executive professional in a prominent tech company listed in the Fortune 100, I am a key member of the global leadership team within the communications organization responsible for the download of the global strategy to the Americas region, including Argentina, Brazil, Canada, Chile, Colombia, Costa Rica, Mexico, the United States of America, and Peru. My primary responsibility is owning the company's reputational positioning and crisis management within the Americas, while leading a team of communications managers developing their skills and capabilities to a world-class level of service. Day in and day out, I ensure that all teams work together cohesively to achieve the company's goals by designing, implementing, and monitoring yearly plans on thought and tech leadership. This requires a deep understanding of our strengths and the industry from a narrative construction standpoint.Given the fast-paced, ever-changing, torrid nature of the industry, I am highly adaptable and strategic in my approach. My primary focus is to ensure that our communication efforts are properly aligned with our overall business goals, resulting in a positive impact on our bottom-line results.Building strong relationships is essential to my role. Managing different audiences, including media, influencers, analysts, and other top stakeholders, is a significant challenge that I face on a daily basis. Balancing competing priorities and interests while maintaining strong interpersonal skills is essential to this position. Furthermore, ensuring alignment between our sales, marketing, and communications strategies is critical to delivering a consistent and effective message across all channels. Working closely with other teams, I achieve this alignment and ensure our company's message resonates with our target audiences.

As the Communications Manager for GE Power in Latin America, I spearheaded the development and execution of communication strategies that were instrumental in driving our business objectives forward. I recognized the criticality of aligning our people with our business priorities and left no stone unturned in ensuring that our internal and external stakeholders were aware of our goals and objectives.My greatest accomplishment was leading the charge in developing and executing executive communication plans and content that effectively conveyed our business priorities to our stakeholders. Through these efforts, I created a strong sense of community and fostered a culture of success and collaboration among our employees.But that was not all. I also developed a compelling story pipeline that helped us amplify our audience and build stronger relationships with our customers. By sharing the experiences of our customers, we highlighted the impact of our work on their lives and built a deeper connection with them.Furthermore, my key contribution to the company was the development and execution of culture communications. By sharing the stories and experiences of our employees, we connected people with our business priorities. This initiative helped us highlight the impact of their work on our broader business objectives and fostered a sense of pride and ownership among our employees.Through my efforts, I was able to create a powerful narrative that galvanized our team, strengthened our relationships with our customers, and ultimately drove our business forward.

My experience as a Change Management Advisor at Dell was all about delivering transformative impact. I led successful change management projects for major customers, including Aeroméxico Delta TechOps, Volaris, Interjet, Nacional Monte de Piedad, and Citigroup. This involved developing and executing communication and training plans to ensure seamless adoption of new processes, tools, and systems.I also headed communications and marketing for Dell Services in Latin America, aligning communication plans with business objectives and managing stakeholder engagement throughout the change process. Along the way, I conducted change readiness assessments, mitigating risks and driving multiple projects forward.But most importantly, this experience taught me the importance of collaboration, communication, and relationship-building in driving successful change initiatives. I gained invaluable skills in project management, stakeholder engagement, and leadership, all of which have enabled me to continue growing and learning as a professional.

During my experience as a corporate communications advisor, I was entrusted with managing a multi-channel communications platform for Dell LatAm's President, connecting more than 10,000 team members across 38 countries. Through this platform, I was able to effectively communicate Dell's strategic objectives, key initiatives, and executive messages, enhancing employee engagement and aligning the workforce with business priorities, driving results and success.In addition to my leadership in corporate communications, I led the merger and acquisition communications for over 20 acquisitions in Latin America. By implementing a comprehensive communications plan, we were able to effectively engage employees and minimize business disruptions during these transitions. I also played a critical role in elevating Dell LatAm's Great Place to Work initiatives, leading Mexico from 46th to 4th place and securing 7th place in Latin America. These successes showcased my ability to drive successful employee engagement programs and establish a positive workplace culture.My journey at Dell first started as an internship. Given the opportunity to work on various projects that allowed me to develop my skills and gain practical experience in the industry, I was able to learn from experienced professionals, who provided me with valuable insights and guidance that helped me grow both personally and professionally. Though I experienced challenges throughout my role, they helped me build resilience and taught me the importance of perseverance. They also helped me develop problem-solving skills, which have been invaluable in my current role as a leader.