Ana Roth Email & Phone Number

Mexico City, Mexico

Mexico

Mexico

Mexico City, Mexico

Localizing global strategy to ensure objectives are achieved at a regional and local levelWorking with markets' digital teams to understand the culture, communities, behaviors and regulatory landscape which affect local social initiatives.Supporting the markets in key areas of social activation and managing the relationship with the corresponding central teams (including: content calendar, community management, risk assessment and escalation, listening and media monitoring)Managing… Show more Localizing global strategy to ensure objectives are achieved at a regional and local levelWorking with markets' digital teams to understand the culture, communities, behaviors and regulatory landscape which affect local social initiatives.Supporting the markets in key areas of social activation and managing the relationship with the corresponding central teams (including: content calendar, community management, risk assessment and escalation, listening and media monitoring)Managing the team that operates within LATAM and continuously improving processes and WOW to exceed our objectives. Show less

Lausanne, Vaud, Switzerland

Manage all aspects of campaign execution: ideation, strategy, messaging, creative, content development, launching, and reportingDevelop the social media strategy, identify strategic weaknesses and make recommendations for improvementsCoordinate with multiple teams to provide thorough and authoritative creative content.Conduct deep dive analyses to understand campaign performance and uncover customer insight.Own the Social Media strategy in order to grow our communityHelp… Show more Manage all aspects of campaign execution: ideation, strategy, messaging, creative, content development, launching, and reportingDevelop the social media strategy, identify strategic weaknesses and make recommendations for improvementsCoordinate with multiple teams to provide thorough and authoritative creative content.Conduct deep dive analyses to understand campaign performance and uncover customer insight.Own the Social Media strategy in order to grow our communityHelp develop team members, mentor and educate on the latest social and paid media advancements Show less

Lausanne Area, Switzerland

Developed data-driven strategies and campaigns to increase engagement, traffic & conversion on web, ecrm and social mediaLead the implementation, market activation and operations of consumer engagement programs Worked cross functionally to develop, create and evaluate campaigns across channels Ensure campaigns and content are continuously optimised to meet and exceed short term and long term retention goals

Lausanne Area, Switzerland

Built the global Influencer strategy for the brandApplied the Influencer strategy to new platforms & eventsManaged the PR global agencyDeployed the Influencer strategy to markets through workshops & trainingsPiloted Influencer activations on different marketsAnalyzed data and insights related to consumers & Influencers through different toolsBuilt measurement framework related to Influencers strategy

Lausanne Area, Switzerland

Supported the launch of new products at a local and global levelPiloted different engagement mechanics to boost product awareness & adoptionDeveloped a strategy to organize PR events to promote the brand

Mexico

Opened and managed the social media channels for the hotelDeveloped engaging marketing tactics and campaigns to drive salesManaged the opening & other events in the hotelDeveloped engagement activities on-site to drive User Generated Content