Managing events, developing strategies, managing budgets, setting goals and ensuring consistent brand messaging across different marketing channels.

Reporting directly to the CEO, I was responsible for defining, coordinating and ensuring the implementation of the entire offline and digital marketing strategy, producing/revising content for websites and social networks and managing partnerships.I was also in charge of controlling and measuring the effectiveness of internal and external operational processes, as well of improving these processes in areas such as customer support, internal information system, online store, social networks and e-learning.

Development and implementation of marketing and communication strategy, both online and offline.Responsible for corporate design, visual identity and brand merchandising.Support to other departments in conducting all marketing and communication activities.

Responsible for digital marketing and promotion of Padimat and Water Evolution brands.

Real estate financing analysis of complex projects, with scenario building and risk assessment.

Management of advertising campaigns (briefings, evaluation and validation of creative proposals, follow-up of productions for TV and press, validation of creative assets and monitoring of the quality of advertising materials), in partnership with communication and advertising agencies.Some examples:2010 - Caixa Maishttps://www.youtube.com/watch?v=LbWfqp4o5-g2011 - Caixazulhttps://www.youtube.com/watch?v=OgT3xNaVzZw2011 – PAPhttps://www.youtube.com/watch?v=zk0Rmus81v02013 – Caixa Empresas (Matcerâmica)https://www.youtube.com/watch?v=SBWIf3XKZhk2014 – Caixa Empresas (Sabemos como dar a volta)https://www.youtube.com/watch?v=5vJqaPWg2kA2015 – Caixa Empresas (Oferta Setorial)https://www.youtube.com/watch?v=jrjDdQo7cCgCommunication budget management and annual campaign planning. Evaluation of campaign results and identification of improvements to be implemented in the future.Definition and operationalization of the merchandising strategy at the point of sale (branch network), ensuring the coherence and alignment of communication and guaranteeing the correct and timely distribution of communication and promotion materials/support.Support in the validation of communication actions by some of the Group's companies and representations abroad.Responsible for the corporate tv system in the branch network (definition of back office digital platform functionalities, alignment and validation of layouts and contents).Leadership of work groups and multidisciplinary internal projects at CGD.

Responsible for defining the products and pricing of the online store.Work with suppliers and the Customer Support Service.Support of the company's salesforce team, delivering tailor-made proposals to the client.

Development and participation in projects related to Process Management and Information Systems (with special focus on SAP environments), in companies from various sectors of activity, namely Transport and Construction.Participation in a Change Management project in a pharmaceutical company (AstraZeneca).