Ana Sofia Rodriguez Email & Phone Number

United States

United States

Miami, Florida, United States

Responsible for managing the meeting and event commodity across the Latin American region. Manage the implementation and development of meeting and event procedures and policies in the region. Ensure LATAM countries are trained and aligned with business objectives, global governance and compliance of the meeting and event restricted commodity. Ensure management of meeting and events - internal and external - across Citi business segments and functions for region. Drive continuity of business to provide consistent and reliable service to our clients within the company's policy framework. Ensure executed meeting and events achieve business goals and objectives while optimizing expenses based on the strategy and content determined by the business.

Responsible for maintaining a comprehensive internal communications program for the Latin America region - 24 countries. Ensure regular, frequent positioning of region in global and regional internal communications vehicles. Write and edit copy for regional and global publications, announcements and reports to support Public Affairs initiatives. Develop internal communication strategies for projects across the region. Responsible for distribution of all regional organizational announcements. Manage production of monthly internal e-newsletter distributed to 30,000+ employees. Create, design and manage production of collateral materials, on a need-be-basis, for distribution throughout the region. Ensure accuracy of all employee communications by working closely with Human Resources. Maintain and update the regional website. Serve as liaison between the global team and local teams to ensure messages are aligned global messages. Assist countries with internal communication strategies and events. Manage and oversee all regional corporate events.

Created and executed a successful internal communications program. Responsible for creation and presentation of in-house publications and collateral materials. Redesigned existing internal publications (quarterly employee newsletter, monthly physician newsletter, weekly employee bulletin). Established an internal graphics program to standardize all artwork within the organization. Designed print advertising campaigns. Published quarterly newsletter insert in local newspaper – The Miami Herald – circulation 300,000+. Wrote advertorials and feature articles for media publications – The Miami Herald, El Nuevo Herald, Ocean Drive Magazine). Organized and executed on-and-off campus marketing events. Managed community marketing/relationships with national nonprofit organizations, American Heart Association, American Cancer Society and Leukemia & Lymphoma Society. Organized community events/lectures with physicians to promote hospital centers of excellence and service lines.

Responsible for copy editing and translation of Italian and Spanish documents into English. Managed special events, including press conferences with international media. Maintained accuracy of information in media kits and press packets. Transcribed video copy. Coordinated voice talent for FAO public service announcements. Assisted in the organization of the 2002 World Food Summit.

Managed Miami-based distributor accounts and served as channel marketing contact for distributors and resellers in Central American and the Caribbean countries. Marketing liaison between Corel global headquarters in Canada and Latin America and the Caribbean region. Planned and coordinated road shows with local distributors to increase brand awareness throughout Central America and the Caribbean. Expanded client-base through strategic sales efforts and intelligent merchandise distribution. Responsible for copy, production and design of Latin America bilingual quarterly newsletter. Developed new accounts through networking and sales presentations.