Ana Testolini Email & Phone Number

Denver Metropolitan Area

Denver Metropolitan Area

Denver Metropolitan Area

Chicago, Illinois

• Independently led and executed project modules, including structuring the work, problem-solving, conducting qualitative and quantitative analyses, translating and synthesizing insights into actionable recommendations.
• Pricing Diagnostic for Industrial Goods Distributor: Diagnosed efficiency of pricing tool by leveraging Alteryx, Excel, and regression analysis; assessed drivers of pricing behaviors by interviewing customer service.
• Market-entry Strategy for CPG Client: Led primary and secondary market research to understand the market landscape, identify growth opportunities areas, and evaluate attractiveness and fit with client’s portfolio.
• TV Marketing Strategy for Luxury Auto Brand: Evaluated efficiency and effectiveness of $125M TV spend by analyzing planned and actualized TV advertising data; identified ~$40M in opportunities; synthesized findings.
• Marketing & Sales Org Design for Automotive OEM: Advised sr. leadership on 800+ person org redesign to create business efficiencies that drove business value and achieved 15% cost reduction; owned database and savings.
• Operating Model Design for CPG Client: Led 15+ belief audits with marketing sr. leaders to strategize best-in-class commercial execution; redesigned operating model allowed better execution of marketing strategies with.

Chicago

Chicago, Illinois, United States

• Developed and executed Balance Transfer (BT) digital marketing campaign that improved customer experience within Discover’s website and drove $49M in incremental BT monthly revenue, including the creation of roadmaps.
• Identified enhancements to Collections’ digital strategy on Discover’s website; presented recommendations to senior leadership; managed cross-functional team to implement changes that led to a 30% increase in.
• Events Chair of LGBT ERG “PRIDE”, responsible for leading +100 employees in the 2016 Chicago Pride Parade

Chicago, Illinois, United States

• Identified logic improvements to better report 25M customers to the Credit Reporting Agencies by leveraging SAS and SQL; led implementation projects that reduced the volume of disputes by 15% and increased customer.
• Created process to better identify reasons for a missing FICO score and trained various business partners on the portfolio management process; Received President’s Plate Award (given annually to 5% of employees) for.
• Increased data integrity of customer information reported to credit bureaus by analyzing and cleaning large datasets, reducing data mismatching errors by 75%, thereby complying with regulatory requirements

Chicago, Illinois, United States

• Received Excellence Award on Q2 2013 for consistently going above and beyond expectations and helping various areas and team members accomplish business goals quickly and effectively
• Managed department’s $21M budget, enhanced invoicing and forecasting methods, and provided negotiation recommendations to senior management that led to $1.4M in annual savings
• Partnered with Marketing team on enhancing the process by which the firm captures consumer income information, allowing Discover to increase income capture rate by 103% within 3 months

Chicago, Illinois, United States

• Utilized technical and analytical skills in SAS, Unix, SQL and Mainframe to automate manual quality assurance tasks, reducing required work effort from the Information Management team by 8h/week (75%)
• Worked with internal and external business partners on tight deadlines to thoroughly investigate and resolve over 300 credit bureau disputes, decreasing dispute resolution time by 43%
• Managed, monitored, and documented production processes related to Credit Bureau Reporting and Portfolio Management Program

Chicago, IL

• Research Assistant for Professor Adair Morse and Professor Joseph Gerakos
• Contributed to the professor’s research by identifying possible strategic influences of investors (Sovereign Wealth Funds) in the performance of Private Equity funds
• Determined the exits of over 2000 companies from private equity portfolios and analyzed strategic relations and linkages within cases of merges and acquisitionsResearch Assistant for Professor Ray Ball
• Examined 158 papers on earnings management and created a classification of the methods (i.e. accruals, real activities, choice of accounting methods, etc.) and motives for the manipulation of income (i.e. income.

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: Reaching Out LGBT MBA Fellowship; Director of Careers for Pride@Kellogg, Operations Co-Chair of Women’s.

Economics

Activities and Societies: Sociedade em Debate

Ba, Economics

Activities and Societies: Secretary of the Brazilian Students Association (BSA), Jan-Jun 2010