Ana Torres Email and Phone Number

Crystal has been the watchword for exceptional cruises for three decades. In 2022, world-leading travel company Abercrombie & Kent Travel Group acquired the Crystal brand and we refurbished and relaunched our flagships, Crystal Serenity and Crystal Symphony. Now we have set a new standard at sea.

-Global Admin & Sales Support: Provide comprehensive support to sales teams at head office and regional locations-Sales Initiatives: Lead sales activities and manage costs to achieve financial targets-Trade Marketing Management: Create and distribute tailored offer documents and e-newsletters for global markets with MailChimp-Database Management & CRM Implementation: Supported the global database transition to Salesforce/Delphi, maintained accurate records, tracked both team and personal activities, and served as the primary point of contact for Salesforce-related queries-Tradeshow & Event Representation: Represent the brand at UK-based tradeshows and client events, enhancing brand awareness and fostering relationships-Managing Enquiries: Handle daily enquiries, including requests for rates, offers, packages, property information, and brochures-Contracting & Compliance: Create and manage global STO contracts for each property, distribute them via DocuSign, and ensure compliance with company standards and regulations-Sales Collateral & Gift Coordination: Organize sales collateral, client gifts, and prize vouchers for sales calls, tradeshows, and charity events/auctions-Market Research & Competitor Analysis: Conduct research to keep properties competitive, updating the team on industry trends and competitor activities-Budget Tracking: Act as a liaison between clients, team members, and accounts teams, managing expenses, tracking budgets, and addressing financial discrepancies-Consortia Network Management: Update contact, offer, and package information across contracted consortia networks like Virtuoso, Signature, Cvent, Preferred, and other platforms like Vamoos, Destimo/Tui, Wetu, and ATTA, ensuring accurate property representation on trade partner websites-Hotel Openings & Fam Trips: Supported new hotel openings, traveled to various locations to assist with on-site sales event coordination, and arranged webinars to increase awareness among trade partners

Managed memberships, event spaces, and meeting room bookings using CRM platforms like Salesforce and Nexudus to optimize utilization and revenue. Conducted personalized building tours for potential clients, followed up on leads to close sales, and identified upselling opportunities. Supported the General Manager with building maintenance, invoice management, and the onboarding/offboarding of residents and companies. Oversaw front desk operations, ensuring efficient concierge services and maintaining high standards of cleanliness and organization. Collaborated with the project manager to organize resident events, fostering community engagement and enhancing satisfaction. Additionally, inducted new members, monitored their progress during probation, and facilitated their smooth integration into the team.

Responsibilities included building strong relationships with both regular and international clients, consistently exceeding sales targets, and providing exceptional service, particularly in specialized areas like Made-to-Measure suiting. Managed daily operations in the menswear department, led team training sessions, and ensured high standards in visual merchandising and customer service.

Key tasks involved overseeing daily store operations, including opening and closing procedures, team leadership, and driving sales. Supported the store manager by mentoring staff, managing schedules, and ensuring sales targets were achieved. Additionally, maintained high customer service standards and optimized store presentation.

Supported visual merchandising across multiple flagship stores to enhance the customer shopping experience through strategic display designs. As a supervisor, supported day-to-day operations, drove sales, and handled team training and development. Early responsibilities included managing back-of-house operations, streamlining inventory management, and ensuring timely product displays.