Ana Vasiliev Email and Phone Number

The DMZ Sandbox is a world-leading incubator program that helps emerging entrepreneurs refine their business idea and develop the skills necessary to build a competitive tech business. As a DMZ Fellow, entrepreneurs are given the opportunity to learn about the introductory skills required to build a successful startup. Program topics include customer/market validation, prototyping and product management, sales and business development, marketing and more.

Led Canon Canada’s educational programs as well as the very first printing and framing initiative, Canon Frame Lab.

"Challenging boring night-ins" • Created The DateNite Box branding alongside the website, logo and messaging• Acquired over 400 leads and 100 customers in less than 3 months with minimal advertising on facebook and instagram• Conducted market research and identified the products best suited for the target segment which led to 4 custom datenite boxes with a set of all new products• Incorporated local products into the boxes and supported over 4 local businesses (3 of which were women-led)• Led a team of freelancers to facilitate complex game design work, game development, copy editing, and more• Conducted incentivized customer satisfaction surveys resulting in 75% customer satisfaction• Led the social media content creation and email marketing efforts to nurture current customers and leads

Provided and led cost-efficient team-building events for Toronto based start-ups (with under 20 employees).Worked alongside freelancers in the space of arts and crafts, culinary experts, and more, in order to deliver the best team-building experience(s).

• Conducted market research in the blockchain space which led to finding key market insights• Researched and identified global projects in the blockchain space using the MVP framework in order to build a pipeline for the business development team to leverage• Collaborated with the lead product manager on validating the launch of the Serbian Blockchain Initiative by conducting competitive research analysis to establish market differentiators

• Conducted data analytics using large sets of data to identify product market fit for existing products, review market competition and track new market-entry opportunities• Used a customer-centric approach by providing timely customer. support on the Amazon market place (reduced response time by 66%)• Redesigned the company’s primary e-commerce website which led to a simplified user journey throughout the buying experience• Led an internal project which automated the returns process in the warehouse-reduced time spent on returns by 50% while increasing customer satisfaction with a faster refund turnaround

• Worked closely with the client to redesign the business website according to the defined set of requirements • Rebuilt the existing Wordpress website using PHP, HTML, CSS and Javascript• Analyzed competitors in the industry and ensured best website content fit for the target audience

• Managed company’s social media platforms (Facebook, Instagram, Twitter) to ensure continuous renewal of content and engaged with current users while attracting new users (increased company’s social media target reach by 55% using Hootsuite and Facebook Analytics) • Worked on writing project proposals and reached out to for profit organizations for donations