Ana Luiza Xavier Email & Phone Number

Rio De Janeiro, Brasil

Estratégia de comunicação digital (integrada com PR)Acompanhamento estratégico do mercado de energia, óleo e gásGestão dos perfis corporativos da EquinorCriação de conteúdo digitalRelacionamento com cliente

Rio De Janeiro, Brasil

Fundei a A.X. Consultoria Estratégica de Branding, Comunicação e Marketing. https://sites.google.com/view/ax-consultoria-estrategicaServiços:- Análise da efetividade dos canais digitais, visando entender a contribuição de cada um deles para o objetivo de negócio.- Estratégia de posicionamento de produto ou de marca, visando diferenciar e gerar valor no mercado.- Planejamento de campanhas de comunicação, visando atingir os objetivos de negócio.- Estratégia de atuação digital em momentos de crise, visando preservar a reputação da marca.- Diagnóstico da comunicação externa integrada, envolvendo digital, PR e publicidade, visando otimizar os esforços para a construção de reputação de marca.- Diagnóstico do marketing mix (4 Ps), visando identificar e solucionar problemas que possam estar impactando na performance da empresa.- Revisão do Brand Equity , visando aumentar o valor da marca para investidores, consumidores e demais stakeholders.- Análise da percepção da marca, visando identificar e solucionar problemas relacionados a reputação da empresa .- Planejamento de SEO, englobando website e redes sociais, visando aumentar a visibilidade digital da marca.- Estratégia de posicionamento de executivos, visando auxiliar na construção de reputação da marca e também do próprio executivo.- Treinamento de comunicação.

Rio De Janeiro, Brasil

Professora da ESPM em curso de curta duração.

Me and my team are responsible for the digital presence and reputation in Brazil of multinational brands, such as EY (Ernst Young - started in England), Open Society (started in the USA), Norsk Hydro (started in Norway), Sodexo (started in France), Ajinomoto (started in Japan), Gallo (started in Portugal) etc.**Activities:- Managing digital communications for assigned clients, including strategic planning, execution, KPIs monitoring and reports. - Managing advertising (TV, radio, OOH etc) for Hydro, a multinacional company- Team management, that are located in 2 diferent citties (Rio de Janeiro and São Paulo), including their development, integration/sense of belonging, assignment of activities, helping create a good work environment, performance evaluation.- Strategic planning for the department and performance follow-up- Definition and control of the are department budget- Managing department operations and organizing information, including functions and processes. - New product conception for the department- Building and leveraging strong relationships with key stakeholders- Staying well informed on industry trends

Rio De Janeiro E Região, Brasil

Strategic communication planning for big clients involving product launch, branding, campaigns, brand repositioning and digital content. A few of the clients: Twitter, PepsiCo, ExxonMobil, Sodexo, GSK, DXC Technology, Roche etc.Presentations and training for clients such as Corteva, ArcelorMittal, Firjan and ExxonMobil.

Rio De Janeiro Area, Brazil

Strategic marketing planning for small clients, involving definition of customers journey experience, brand personas, branding and digital content strategy.

Rio De Janeiro E Região, Brasil

Professor for the following classes:- Introduction to digital marketing- Strategic Marketing Planning- Content Marketing

Bangu Shopping

Together with my team and manager, we were responsible for: - Corporate communication-Coordination of small and medium size events (indoor and outdoor)- Management of the company profiles on social networks (LinkedIn, Facebook and Twitter)- Crisis management-Company Website and App (android and IOS) Management- Sponsored content (Google, LinkedIn and Facebook)- Shopping mall communication-Development and analysis of marketing reports

-Leadership and management- Strategic planning through SWOT and other tools- Elaboration of a quarterly action plan, based on an annual strategic planning, focused on branding and lead generation-Coordination of small and medium events- Organization of lead generation activities and communications on third party´s event that the company sponsored.-Development of sales support material (portfolio, success stories, videos, etc.)- Management of company profiles on social networks (LinkedIn, Facebook and Twitter), aiming at brand reinforcement and / or lead generation-Company Website Management- Sponsored links (Google, LinkedIn and Facebook)-Developing institutional videos- Contract management with suppliers and other partners-Inbound and Outbound Marketing- Prospecting campaign-Development and analysis of marketing reports, aimed at assertiveness and cost reduction in lead generation and branding

- Follow-up of the metrics of all service channels to identify project opportunities, aiming for cost reduction and customer satisfaction; -Conception and implementation of customer relationship campaigns; - Strategic planning and market analysis; -Idealization and project management of Light's mobile and facebook applications -Implementation of the Customer Relations Coordination Project Office, expanding to all Commercial management; -Project management -Management of mobile virtual processes and channels, SMS and social networks.

-Leadership and management (while I was the team leader, I won the company´s recognition award for results of the team)- Elaboration of the brand guide manual at social media-Customer service at social media- Implementation and management of the profiles on Facebook and Twitter (www.facebook.com/lightclientes and www.twitter.com/lightclientes) - Content marketing in social networks (inbound marketing), aiming at brand reinforcement

California,Usa

- Strategic planning for the release of indie films- Social media (Facebook and Meetups)- Negotiation of ad space on websites, newspaper and magazines- Marketing Campaigns

Rio De Janeiro E Redondezas, Brasil

- Branding- Market Intelligence- Communications- Strategic planning

Rio De Janeiro E Redondezas, Brasil

Building strategy for the product launchReview of the company's marketing strategies, specially the 4 Ps.

Global Marketing

I took an extension course of 3 months at UCI. The aim of this study was to enable students to develop effective marketing strategies.

Curso De Extensão, Estratégias De Marketing Digital

Bachelor, Marketing And Advertising

Post Grad At Business Management, Business Administration And Management, General

Mba At Strategic Communications In The Digital World, Marketing Digital

Management, Gestão De Pessoas Com Ênfase Em Liderança Organizacional

Social Media, Marketing Digital - Midias Sociais

Curso Preparatório Para O Pmp, Gerenciamento De Projetos

Curso com carga horária de 80h.

Brand Experience Workshop

18h

Press Office Workshop

16h

Office Package

117h. The classes were on: Windows XP, Word Vip, Microsoft Excel XP, Outlook XP, Microsoft Powerpoint XP, Microsoft Access XP.

Project Managment Course

On the 7th National Forum on Benchmarking in GP, I took a short course on project management.