Anamika Tripathi Email & Phone Number

Gurugram, Haryana, India

From compliance tasks to innovative projects, here's a glimpse of what I’ve been working on:1. Pocket UPI: Contributed to transforming the MVP into a comprehensive feature that enables users to manage their budget and maintain organized bank statements with their digital wallet. This feature is already live—check out my detailed case study on Medium. 2. Add-On UPI: Crafted a cutting-edge feature enabling users to extend their UPI limits to family and close contacts. This functionality provides users with the flexibility to select contacts, define limits, and control access, all while safeguarding their financial management. The launch is just around the corner!

Bengaluru, Karnataka, India

At ACKO, I worked in Health Insurance (B2C) LOB focusing on user-centric design solutions that enhance customer experience and operational efficiency. Key Projects:1. Post-Policy Issuance Endorsements: Built the post-policy experience by designing an intuitive system allowing customers to modify policy details without repurchasing. This initiative, not only streamlined the process for underwriters and customers but also significantly improved user satisfaction.2. Assisted Sales Call Enhancement: Led the transformation of the sales call journey, aiming to optimize the insurance agents' efficiency and enhance customer interaction. Key achievements included boosting proactive call-back requests which directly contributed to a boost in policy sales, improving turnaround times, and introducing 'call scheduling', which personalized customer support and streamlined the sales team's workflow.3. Quote Screen Optimization: Tackled a 20% user drop-off on the newly redesigned quote screen by refining the flow, component placement, and copywriting, which successfully set clearer user expectations and improved engagement.4. ACKO Discounts Strategy: Designed the conceptual framework for ACKO discounts, targeting long-term customer loyalty and cross-selling opportunities for other LOBs. My role included creating engaging card designs and identifying strategic entry points to maximize user engagement and sales.Designathon Achievement: Our team 'The Convertibles' secured second prize in internal designathon. We tackled a challenging problem for ACKO Drive, crafting a unique physical experience for car repair/service in ACKO garages, promising a seamless and efficient customer journey (can't share more details). Impact and Collaboration:Each project has been marked by a steep learning curve for me, refining my craft as I led design initiatives. Collaborating with product and tech teams, I tackled design challenges and enhanced both UX and business outcomes.

Bengaluru, Karnataka, India

• Focused on supporting design team in creating intuitive, user-friendly flows• Assisted senior designers with UX research, refining design concepts and development of wireframes • Gained skills to present my work effectively to the stakeholders

Bengaluru, Karnataka, India

•Worked on Ninja Global, a global trading platform for importers-exporters across borders (product by Ninjacart)•Along with my team, I’ve shipped impactful features for our users i.e. Secured trading services and Business credibility journey

Part of Cohort based course (CBC) for Product designers•Mentored by Abhinav Chhikara (Former HOD @Unacademy), Jayneil Dalal (Founder of Design MBA) and industry mentors•Understood about Design history, Design process, fundamentals of Visual Design, Product metrics, mental models, business perspective•Built and expanded my network with so many mentors from excellent companies and the peers I worked with

Bengaluru, Karnataka, India