-Setting up an end-to-end digital customer journey for End Users & their Go To Market channel partners for Hotels & Transportation segments, being the digital advocate of Buildings & Mobility market segments- Conducting ideation workshops and customer interviews to identify broken digital journeys, designing process improvements to answer unmet needs and working with digital capabilities to deliver frictionless & personalized digital experiences.-Defining a KPI strategy for Lines of Business to track digital metrics for journey engagement, performance & satisfaction, and analyzing insights to propose & implement action plans for better growth opportunities, aligned with business strategies.

-Responsible for the experience of FAQs (Customer Knowledge Base for Technical Support) that provides improved customer self service, across all digital touchpoints (web & mobile) and 80+ countries-Work on product evolution and extension of customer journeys, aimed at delivering strategic business KPIs (web traffic, customer satisfaction, MAU, etc.) and benefits realization-Own the IT platform for this digital product and continuously improve key technical aspects (web performance, SEO, web architecture of UIaaS) -Define strong governance processes to ensure superior data quality and operational efficiency-Lead a vendor team of developers, QA testers, business analyst, devOps and solution architect who deliver the product roadmap & also take care of platform run activities and incident management

- Led the execution and deployment of several global applications for Marketing & Sales functions- Involved in agile project delivery of the software development lifecycle along with project schedule and budget management of approved business cases -Worked with complex network of stakeholders across different technology teams, global functions, country operations and vendor teams (Capgemini, OutSystems)-Experienced in conflict resolution and risk management that comes with execution of strategic initiatives for digital transformation - Deployed applications in 80+ countries and worked on robust change management and tool adoption processes

-Worked on understanding business requirements of internal stakeholders in finance & portfolio and translated them into technical requirements for development of global applications on a low code platform (OutSystems)-Led the functional analysis of IT initiatives that were aimed at reducing technical debt and executed global decommissioning projects-Involved in solution design including complex technical integrations (with Salesforce, Oracle, Alteryx, Tableau)that also catered to large scale data migration from legacy to new platform-Ideated and designed workflow based applications that helped bring process improvement and simplification of the demand & portfolio management processes.

Developed a tool that allowed information hiding in digital media with the help of Image & Audio Steganography

Uddeshya is a NGO which aims to create a platform for future change-makers and provide them with an opportunity to implement their ideas that can transform the society. 'Empowering youth, fuelling change!'