MARKETING & BUSINESS DEVELOPMENTI started my career in the education industry, specializing in program coordination and management, and I am extremely proud of the skills I gained which has enabled me to develop and lead diverse teams and manage multiple programs, from conception to execution, through effective interactions with colleagues, managements, and clients. Changing my career direction came naturally, as business development and marketing has always appealed to me. Leveraging my previous experiences, I have propelled product/services introduction, market penetration, and overall marketing and branding initiatives to drive revenue growth and customer acquisition. SUMMARY OF BACKGROUND – Optimized marketing and business development efforts with high-impact campaigns, resulting in unsurpassed revenue and sales growth.– Identifying target markets, performing competitor analysis, and assessing customer needs and wants to develop the most effective marketing and sales niche and campaigns. – Utilizing technology to restructure and optimize marketing processes and systems, enabling a stronger and more proactive support of product launches, branding, and market penetration. – Leading teams to execute major marketing and business development initiatives, continuously meet multi-million-dollar goals.RADIANCEIn March 2020, I founded a wonderful marketing agency, Radiance, to help small to medium sized business owners craft a compelling brand message using storytelling so they can connect with their target audiences, drive customer engagement, lead generation, and revenue growth.AREAS OF EXPERTISE:Business Development • Marketing Strategy • Consultative Selling • Sales Strategy • Program Management • Marketing Collateral • Social Media • Digital Marketing • Budget Oversight • Market Trend Analysis • Competitive Analysis • Campaign Development & Management • Market Expansion & Penetration • Lead Generation & Conversion • Sales Funnel • Email Marketing • Client Relationships • Marketing Communications • Branding • Copywriting • CRM • Asana • Adobe RushIf you are interested in learning more about how I can contribute to your company, connect with me on LinkedIn or email me at ana@radiance.marketing.
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FounderR A D I A N C E Mar 2020 - PresentSan Diego, California, United StatesI provide expert guidance and personalized marketing consulting services catered to small business owners and entrepreneurs. With my vast and unique background in business development, marketing, and program management, I am in a unique position to provide significant insight in branding and web design.HOW I CAN HELPBRAND STORY DEVELOPMENT: A Brand Story is a marketing tool that helps you clarify your message so you can connect with more customers. Utilizing elements of storytelling, a Brand Story creates engaging content that positions the customer (target audience) at the center of your company’s brand message.WEBDESIGN: Utilizing the information created from your Brand Story, I design attractive, one-page, and highly convertible websites that speaks to your target audience’s unique needs and pain points and helps them envision the goals they can achieve by working with you. For further information about how I can help you with your brand marketing needs, feel free to contact me at ana@radiance.marketing. -
FounderSan Diego Tech Hub 2019 - PresentGreater San Diego AreaSan Diego Tech Hub represents a movement aimed at changing the perception of the San Diego tech ecosystem. Our focus is to be a conduit for change connecting businesses, organizations, and individuals, leveraging their resources and talents to build a stronger San Diego tech community through collaboration. -
Marketing CoordinatorThe Auker Group | Compass Oct 2019 - Mar 2020San Diego, California, United StatesI oversaw the creative direction for The Auker Group’s marketing and digital initiatives, playing a critical role in developing social media and email marketing campaigns, directing the group’s brand positioning across multiple channels, and managing client communications - lead generation, follow up, and nurture.• Led the rebranding and development of cohesive and compelling brand message across social media, digital marketing, and print advertisements.• Grew Facebook and Instagram community by 43% through content strategy, testing, and optimization; introduced Adobe Rush to create attractive and engaging social media graphics.• Spearheaded content development and videography of social media campaigns, such as “Monday Market Update”, and client interviews achieving an increase in followers and engagement.• Redesigned team’s GoDaddy website, creating content, design, and awareness through social media; negotiated a $1,700 price reduction for web hosting services.• Organized client events for up to 80 guests from concept and completion to evaluation, increasing event attendance by 20% through creative promotion techniques. -
Business Development SpecialistManaged Solution Apr 2018 - May 2019San Diego, California, United StatesI promoted Managed Solution’s value proposition with an ear to trends, client needs, and competitors, exploring the market for prospective leads and nurturing client relationships to drive sales from initial contact to closing. My responsibilities also included identifying new sales opportunities through weekly industry networking events and establishing consultative relationships. • Exceeded monthly client meeting goals by 50% through strategic prospecting and lead nurturing.• Drove brand awareness and annual sales valued between $80K and $130K by reviving the company’s digital and physical publication, “Tech Spotlight”, sourcing tech leaders and posting interviews on LinkedIn. • Developed weekly Tech Training Program with Solutions Architect team to enhance Account Executives’ knowledge of effective consultative selling, managed services, GDPR, CCPA, Microsoft Products, and other IT-related products. -
Sales ConsultantSaladmaster | Cooking For Life Jan 2017 - Apr 2018Greater San Diego AreaI successfully pursued and qualified new prospects by presenting Saladmaster products and demonstrating features with a focus on customers’ specific needs. Coached new consultants and implemented sales training and tools to maximize consultants’ potential and position them to succeed by generating sales growth and exceed established goals.• Grew referral-based customers by 95% achieving monthly sales of $45K by leveraging relationships with previous customers, cold calling and nurturing old and new leads, and scheduling demonstrations.• Provided on-the-job training to new consultants, instructing consultants on food prepping, effective selling techniques, by accompanying them on cooking demonstrations.• Achieved 40% boost in sales and 25% increase in cooking demonstrations scheduled by following up on 100% of lost or forgotten leads using Pipedrive CRM to track leads and sales cycle. -
Sales ConsultantCall Center Sales Pro Dec 2016 - Dec 2017San Diego, California, United StatesI nurtured customer relationships, laying the groundwork to research, identify, and solicit new clients to develop new sales opportunities and creating the foundation for an ongoing relationship. My ability to foster positive customer relationships through several conversations to fully understand the customers’ needs enabled me to successfully close a high-volume of sales. Due to my tech savviness and strong interpersonal skills, I served as the Nutshell CRM solution expert, coaching sales representatives and managers on how to effectively use the CRM. Lastly, I trained new consultants on sales processes and best practices on client relationships, and how to effectively articulate the company’s value proposition.• Exceeded monthly sales quota by 10%-50% through effective lead generation and conversion techniques, including cold-calling, consultative selling, and utilizing proprietary CRM to nurture older leads and close deals. -
Sales GuruBizsprints Aug 2016 - Dec 2016San Diego, Toronto, Canada, New York, Minnesota, New Jersey, Chicago.My main responsibility involved sourcing new business development opportunities using LinkedIn to identify potential leads, follow up with inbound leads, conduct cold calls, and attend networking events and conferences. I consistently acquired 2 new clients, closing $5,000 in sales per month. In collaboration with the CEO, I formalized the sales process by refining the company’s sales pitch and customer messaging, developing sales trainings, documents, and manuscripts, and designing marketing collateral. -
Program SupervisorAbacus Behavioral Health, Inc Nov 2014 - Nov 2015San Diego, California, United StatesABACus supports children with behavioral needs and their family members by employing a collaborative and naturalistic approach to work with families in learning, socializing, and making meaningful behavior changes to lead enriched lives. As the Program Supervisor, I coordinated children behavioral programs, monitoring clients’ progress, conducting new client intake assessments, drafting reports, and graphed behavioral goals filled with regional center. To ensure the quality of ABACus’ programs, I met with the Clinical Director on a monthly basis to discuss clients’ progress, staffing requirements, and training needs for therapists. I also sought new ways to enhance programs by implementing research-based practices and systems from Applied Behavior Analysis. -
Program Director For Spanish ServicesAces (Comprehensive Educational Services, Inc.) 2007 - 2014Greater San Diego AreaI provided leadership and oversight of day-to-day program operations, managing and developing team to service Spanish-speaking families impacted with autism in San Diego and Orange County, designing individualized programs for 300 families, conducting over 350 intakes to determine eligibility and need for services, and working with inter-disciplinary teams (e.g. speech pathologists, teachers, occupational and physical therapists, and psychologists) to determine appropriate developmental goals for clients. In addition to main responsibilities, I supervised and coached 7 supervisors to build custom content programs for clients, such as intervention plans and goals, behavioral strategies, and other programs to decrease maladaptive behavior and increase desired behavior. -
Special Education Teachers AideSan Diego Unified School District Jan 2004 - Jan 2008San Diego, California, United StatesDuring my time at the San Diego Unified School District, I assisted teachers and supported students with special needs or disabilities. I developed curriculum for students with autism, Downs Syndrome, and intellectual disabilities. I also assisted students with adaptive physical education and therapy (physical, occupational, and speech), monitored students’ progress in special education and regular classrooms, and participated in Individualized Education Program to guide team and create measurable goals.
Ana Contreras Skills
Ana Contreras Education Details
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Elementary Education And Teaching -
Special Education And Teaching
Frequently Asked Questions about Ana Contreras
What company does Ana Contreras work for?
Ana Contreras works for R A D I A N C E
What is Ana Contreras's role at the current company?
Ana Contreras's current role is Founder at Radiance.
What schools did Ana Contreras attend?
Ana Contreras attended University Of Arizona, National University.
What skills is Ana Contreras known for?
Ana Contreras has skills like Social Media, Public Speaking, Leadership, Microsoft Excel, Customer Service, Business Process, Microsoft Office, Teamwork, Direct Sales, Sales Process, Marketing Strategy, Customer Relationship Management.
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Ana Contreras
Wellness Ambassador @ Doterra | Communication & Leadership DevelopmentWinter Springs, Fl5gmail.com, orlandosentinel.com, gmail.com, msn.com, walmart.com4 +140793XXXXX
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Ana Contreras
San Francisco, Ca5yahoo.com, sfgov.org, sfgov.org, sfgov.org, co.imperial.ca.us3 +141570XXXXX
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Ana Contreras
Corona, Ca2scfuels.com, advantexps.com -
2vistacampus.gov, colorado.edu2 +198587XXXXX
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