- Created weekly TikToks and Instagram content for the organization to promote its services and events.- Researched brands and influencers for collaborations and promotions.- Pitched ideas for events, activities and partnership opportunities, resulting in two brand sponsorships.

- Developed audience-tailored show concepts for UNC Student TV, resulting in a baking program where two participants prepare dishes using foreign language recipes.- Directed and supervised a team of seven students, working alongside an assistant producer, to produce three episodes in three months.

- Researched effective ways to help client enter the retail industry.- Created a digital game for LumoPlay to introduce its product to Nordstrom retail stores.- Assisted in creating potential brand campaigns for LumoPlay.

In the Fall 2020 semester, my New Media Technologies class tasked us with developing, branding, and executing a virtual fundraising event for the North Carolina Environmental Justice Network (NCEJN). The campaign's effectiveness was assessed using a point system reliant on social media analytics, including engagement metrics. As a member of the social media team, I dedicated time to research strategies and tools for enhancing our Instagram, Facebook and TikTok performances. Our team employed social media listening techniques to monitor our progress and devised strategies to heighten engagement among our target audience.

- Wrote press releases for the organization’s annual 5k fundraiser, Kilometers For The Kids.- Increased social media engagements by 30% by creating an efficient content calendar and interacting with the Carolina For The Kids Instagram followers.- Utilized social media platforms such as Instagram, Facebook and Twitter to recruit 100 runners for Kilometers For The Kids fundraiser event.