- Managing the development and execution of brand strategies for a portfolio of alcohol brands to drive growth and increase brand equity.- Managing brand relationships with both off-trade accounts and HORECA channels, including negotiation and execution of commercial agreements and in-outlet brand activations.- Coordinating and executing brand events and sponsorships to increase brand awareness and engagement.- Ensuring brand messaging and creative execution aligns with the overall brand strategy- Managing relationships with agency partners and vendors, including briefing, reviewing, and providing feedback on creative and media plans.- Monitoring the execution of all our marketing activities.

- Participated in the planning, development, and execution of various brand experience-related marketing and communication initiatives.- Contributed to creating compelling content, including social media posts, blog articles, email newsletters, and other marketing collateral.- Collaborated with cross-functional teams, including creative, digital, and PR, to ensure the successful execution of brand experience initiatives.- Assisted in the coordination and execution of various events, activations, and campaigns, including logistics, vendor management, and on-site support.- Assisted in developing and maintaining various communication materials, including press releases, visual content, and internal communication tools.Skills: Marketing strategy • Research • Creativity • Attention to detail • Strategic thinking • Project Management • Customer-centric approach

- Conducted in-depth interviews with business professionals from various industries to produce informative and engaging content on their experiences, challenges, and successes.- Wrote and edited articles for print publications, ensuring accuracy, clarity, and consistency of style.Skills: Storytelling • Copywriting • Research • Adaptability • Analysis

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