My career's seeming pivots have been defined by bridging the analytical and the creative, enabling me to approach AI from a more multidimensional vantage point.-A constant: I was curious about human behavior, whether humans have the ability to change, and hence studied psychology. (I also always had a strong eye for aesthetics and details, but dismissed a creative career path.)-In noticing that a lot of what prevents humans from fulfilling our potential stems from flaws in our own neurochemistry, particularly in the dopaminergistic system, I focused on the biological basis of behavior.-I worked in paediatric diagnostics for 1.5 years. -That damned aesthetic eye wouldn’t let me be, and I had a major pivot into the fashion industry, where I did a lot of editorial work and eventually in ecommerce, doing everything from site merchandising to inventory planning.-I loved the industry, but hated the shallow way in which we were promoting and marketing things. I could not stand to write more fluff pieces about trends.-Moreover, no one was looking into WHY. Why we as individuals, like the things we like. Whether it’s a travel destination, hotel suite, car interior, sofa, or a hoodie, everyone reacts to visual stimuli, deciding whether something is in alignment with who they are. I dedicated myself to researching this alignment - why we like the things we like, with personality traits as a key factor. -Around this time, incumbent “personalization” tools began entering the ecommerce market. But when examined closely, these tools weren’t truly personalizing; they optimized for large segments and bombarded users with best sellers and visually similar items.-I realized that my personality-trait-and-preference framework could power a recommendation engine that truly personalizes, capturing nuanced preferences and delivering latent diversity.Today, PSYKHE AI is the only product which truly personalizes catalogs, ensuring every single consumer sees a completely unique rank order of products on category pages, search, and anywhere product appears.