I am a senior leader with strong eager for continuous learning and development. Recognized as a change agent that leverage business transformations into strategic opportunities for growth and business development. I am a one team player with deep knowledge about Energy business in Corporate, b2b and b2c Marketing areas. I am passionate about Marketing with strong focus on customer centricity and brand value. I am very experienced in managing teams, stakeholders and partnerships with impact in matrix organisations and multicultural environments.
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Global Brand MangerBpLisbon, Portugal -
Europe Brand & Communications ManagerBp Feb 2024 - PresentManage brand and communication strategy for bp and sub brands operating in Europe ( bp, Aral and Wild Bean Café ). Leverage AI marketing tools to deliver effectiveness on marketing communications across the region. Active contributor for Brand & Communications transformation programs in Europe. -
Communications&Campaigns Manager For Mobility&Convenience EuropeBp Jul 2021 - Oct 2023EuropeResponsible for delivery brand communications and campaigns in 9 European countries, covering all products, offers and services in the markets operating under bp and Aral brand ( (bp brand in Germany). Manage multiple stakeholders and interfaces across different levels of bp matrix organisation. Accountable for managing all marketing communication budgets and manage a team of 17 people across Europe. -
Marketing & External Communication ManagerBp Portugal Jul 2014 - Jun 2021Lisbon Area, PortugalManage External Communication & Public Affairs agenda for BP Portugal that includes Media relationship, BP representation at External events and development of Public Affairs activity with official entities. Manage Marketing agenda for Fuels business in Portugal with budget accountability that includes; Management of a customer Loyalty program, communication ATL, promotions and sponsorships activity to support Fuels Business. Implementation of BP Brand strategy in the country. Develop and… Show more Manage External Communication & Public Affairs agenda for BP Portugal that includes Media relationship, BP representation at External events and development of Public Affairs activity with official entities. Manage Marketing agenda for Fuels business in Portugal with budget accountability that includes; Management of a customer Loyalty program, communication ATL, promotions and sponsorships activity to support Fuels Business. Implementation of BP Brand strategy in the country. Develop and manage Marketing offer for Strategy Partnerships. Show less -
Fuels Marketing ManagerBp Portugal Jul 2010 - Jun 2014Portugal -
Pan European Roles On Marketing, Strategy, Business Development, Comunication And CapabilitiesBp Jul 1996 - Jun 2010
Anabela Silva Education Details
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Responsible Business- Next Source Of Competitive Advantage -
Indeg - Marketing Negocios Internacionais -
Universidade Autonoma De LisboaEconomia
Frequently Asked Questions about Anabela Silva
What company does Anabela Silva work for?
Anabela Silva works for Bp
What is Anabela Silva's role at the current company?
Anabela Silva's current role is Global brand manger.
What schools did Anabela Silva attend?
Anabela Silva attended Católica Lisbon School Of Business And Economics, Iscte - Instituto Universitário De Lisboa, Universidade Autonoma De Lisboa.
Who are Anabela Silva's colleagues?
Anabela Silva's colleagues are Beatrix Mucsi, Stuart Clarke, Saarah Leith Ca (Sa), Kari Hall, Kaleel Ahmed, Humam Zuhair, Gary Mock.
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