Anabel De Vetter work email
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Anabel De Vetter personal email
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October 1985. I was 11 years old, visiting a trade show with my mother. There was a booth where you could have your picture taken, and they immediately printed the photograph on a calendar. I was amazed. No film to finish, no waiting for days for it to be developed. Just a computer with a camera and a printer. I still have the picture, you can see the enthusiasm in my eyes, through the dots and dashes that the image is made up of. That moment, combined with that time when R2-D2 picked me out of a crowd for a bit of small talk and some funny dancing, made me love technology and science fiction ever after. I ended up studying literature and linguistics and became a strong believer in the power of communication, be it written, spoken or visual. Now I love combining my passion for tech and storytelling in all aspects of marketing.SPECIALITIES:Marketing Strategy, Global B2B Digital Marketing, Brand Building, Inbound & Outbound Marketing, Sales Enablement, Pipeline Generation, Social Media, Content Marketing, Marketing Automation, SEO, Product Launches, Event Management, Results Analysis & Reporting, Tech/Software Marketing, Email Marketing, Hubspot
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Head Of MarketingRavicalGhent, Be
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Go-To-Market Strategy LeaderTekst Mar 2024 - PresentGhent Metropolitan AreaTekst is an enterprise software company that analyzes and automates all B2B communication, both internally and externally. Firstly, it gives you the necessary insights to optimize critical workflows. Secondly, every incoming message is automatically enriched with tags, given a priority level and immediately rerouted to the correct place. Thirdly, by adding structure to each mailbox, Tekst makes sure employees can prioritize, bundle similar tasks, automate responses, and spend more time on offering value to the customer, instead of fighting backlog. -
Marketing StrategyEntourage Mar 2024 - PresentGhent Metropolitan AreaEntourage builds and funds the next generation of B2B SaaS companies through a Venture Studio (Entourage Studio) and early-stage investment fund (Entourage Capital). We focus on products and services that help enterprises in achieving growth and digital transformation. -
OwnerSaassy Jan 2020 - PresentI work with B2B startups and scale-ups to get their story straight and lift their marketing efforts to the next level. Companies I've recently had the pleasure to work with include Officient, Twintag, Intigriti, Alan and TechWolf.
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CroFour Pees Dec 2022 - Jan 2024 -
Marketing DirectorFour Pees Aug 2022 - Dec 2022BelgiumFour Pees distributes and implements workflow automation solutions for the print and publishing industry:• web-to-print & e-commerce solutions • print job workflow optimisation • prepress automation
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Marketing DirectorTechwolf Apr 2021 - Jul 2022Ghent Metropolitan AreaMarketing Director in a b2b tech startup building an API-first, AI-driven solution for HR professionals• defined 'velvet rope' marketing strategy to drive awareness, acquire enterprise deals and position TechWolf as leaders in the emerging Skills Intelligence category• launched SKILLS /by TechWolf as a community-building event• adapted messaging and positioning while growing from 300K to 1M ARR• designed and executed PR campaign for €10M Series A investment round• delivered demand-gen programs (white papers, social media campaigns, podcasts, videos) -
Marketing ManagerZender Feb 2018 - Nov 2019Ghent, BelgiumMarketing Manager in an agency transforming to SaaS product offering• rolled out Zender as a new brand and offering• built and executed an Inbound Marketing strategy to create awareness• introduced an outbound Account Based sales process• set up and managed Hubspot as a Sales Hub• developed marketing automation: landing pages, email workflows, sales sequences• managed sales and KPI reporting
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Marketing DirectorSilverfin Mar 2016 - Jan 2018Gent Area, BelgiumMarketing Director in a startup building a b2b platform for finance professionals• introduced the term 'Connected Accounting' as a baseline in product branding• revamped corporate identity on Silverfin's journey from 800K - 3M ARR• built the content plan, sourced and managed specialist copywriters for the execution• applied an Account Based Marketing and Sales strategy • rolled out and managed HubSpot marketing automation and CRM• managed a small marketing team with a content writer, designer and external agencies -
Head Of Digital MarketingCoscale Oct 2014 - Mar 2016Gent Area, BelgiumHead of Digital Marketing at a b2b tech startup • built messaging around performance monitoring that made the technical content more accessible • automated reporting on pipeline velocity and managed weekly sales meetings • researched, wrote and published new website in Hubspot CMS, working with an agency for design and development• wrote blogposts and involved the whole team in content creation• set up and managed the Hubspot account for marketing and sales• worked in close collaboration with the sales team to find leads and provide useful content• managed events and social media -
Senior Consultant It Marketing & CommunicationsAcross Technology Jul 2014 - Sep 2014Gent Area, BelgiumConsultant at a consultancy agency* researched Inbound Marketing as a business possibility for the company* wrote website copy for an Adobe reseller* assisted colleagues with change management and cloud migration projects at various clients -
Content CreatorShowpad Feb 2013 - Jun 2014Gent Area, BelgiumFirst marketeer at a b2b SaaS startup* managed Hubspot for inbound marketing* researched, wrote and published blog posts* wrote Showpad's first e-book, bringing in + 500 qualified inbound leads* prepared and presented weekly webinars for lead generation* worked with customer success team on content and webinars for client onboarding* built marketing automation using Hubspot* achieved Hubspot and Salesforce integration with help of the dev team* built landing pages* wrote customer cases* used email and social media for content distribution -
PublisherThe History Press And Self-Employed Jan 2000 - Dec 2013Gloucester, United Kingdom And Ghent, BelgiumIndependent publisher at an international publishing company* published an average of 10 books/year, contributing 100k annual profit to the group* built a new brand in Belgium* grew lead list from scratch to thousands using direct mailing, events, email marketing and cold calling* built a bespoke CRM to manage author relations and calculate complex royalty rates* coordinated marketing, sales and finance* guided +100 authors to successful book launches* managed a team of 3 freelancers
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CopywriterCertipost | Basware Belgium Sep 2011 - Jan 2013Brussels Area, BelgiumCopywriter at an established tech company* wrote and coordinated all communication and campaign content: technical factsheets, brochures, customer cases, landing pages, newsletters* developed and executed the content marketing strategy* built the content calendar* liaised with stakeholders to publish content on time* managed Public Relations, built a press list and achieved PR KPIs
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Assistant Support Desk International Development AgenciesDigital Equipment Corporation (Usa) Dec 1997 - Jan 2000Brussels, Brussels Capital Region, BelgiumContributor to a team of international interns in a global IT company* identified opportunities for server migrations in Eastern Europe* built an internal website using an editor* learned basic HTML* built a basic website from scratch
Anabel De Vetter Skills
Anabel De Vetter Education Details
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Germaanse Talen (Nl-En) -
Koninklijk Atheneum ZelzateLatin - Modern Languages
Frequently Asked Questions about Anabel De Vetter
What company does Anabel De Vetter work for?
Anabel De Vetter works for Ravical
What is Anabel De Vetter's role at the current company?
Anabel De Vetter's current role is Head of Marketing.
What is Anabel De Vetter's email address?
Anabel De Vetter's email address is an****@****ail.com
What is Anabel De Vetter's direct phone number?
Anabel De Vetter's direct phone number is +32 9 352 *****
What schools did Anabel De Vetter attend?
Anabel De Vetter attended Universiteit Gent, University Of Newcastle-Upon-Tyne, Koninklijk Atheneum Zelzate.
What are some of Anabel De Vetter's interests?
Anabel De Vetter has interest in Writing, Children, Social Media, Language, Old Photographs, The Future, Science Fiction, Personal Freedom, People, Guerilla Gardening.
What skills is Anabel De Vetter known for?
Anabel De Vetter has skills like Social Media, Copywriting, Newsletters, Blogging, Marketing, Publishing, Digital Marketing, Content Strategy, Public Relations, Storytelling, Hubspot, Copy Editing.
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