Lead a boutique strategy, marketing and talent agency focused in shaping brands and people in the food, beverage and luxury industry. Work with startup companies to assess and provide the right tools to move their brand forward.Accomplishments:• Led for a Cannabis start up company their branding and portfolio strategy. Managed and coordinated their product development process to launch in July 2019.• Developed brand positioning and commercial road map for a start up Rum within the US market.

Led luxury portfolio for 37 markets in Caribbean & Central America Region (CCA) $33M retail sale value. Defined 5-year strategy mapping short-, mid-, and long-term priorities while building annual marketing plans for categories and brands in addition to portfolio commercialization. Led a team of 7 people.Accomplishments:• Delivered 14% CAGR growth in last 5 years, doubling business and growth margin expansion by 11%.• Led and transformed team into becoming highly effective and collaborative work force.• Developed and implemented 3-year trade strategy focused on growing Johnnie Walker, Ketel One and Don Julio at different channels including: restaurants and bars, followed by retail channel and private sales.• Managed and coordinated the CCA annual Distributor Conferences to engage and gain commitment with 5-year strategy and, also to celebrate and deepen partners’ relationships.

Managed luxury portfolio commercial agenda with 37 distributor across CCA markets. Focused on building local teams’ luxury selling capabilities and, providing right tools that helped sales teams to deliver winning customer propositions. Embedded monthly cycle processes. Member of Leadership team, reporting to CCA General Manager. Accomplishments:• Exceeded sales growth goals with 12% CAGR YoY by implementing key growth drivers.• Transformed Rout to Market (RTM) by coordinating synergies and opportunities among 37 markets to deliver effective commercial, customer and marketing propositions within 1000+ trade accounts.• Grew luxury sales 10% by creating a capability program that assisted 2,500+ employees, distributor partners, brand managers, brand ambassadors, and sales personnel in selling luxury brands. • Adapted and implemented world leading engagement bartender platform that reached 5,000+ bartenders and 300+ customers. Program strengthened the cocktail culture with media influencers, and customers.

Oversaw SDLX White Spirits, Tequila, & Rum (WS&R) portfolio for CCA markets, with focus on 5 primary brands: Ketel One, Ciroc, Don Julio, Tanqueray No. Ten and Zacapa. Spearheaded WS&R strategy to drive growth by influencing stakeholders and third-party distributor partners while creating, defining and implementing brand growth drivers to build consumer awareness in top 6 markets. Led and collaborated with multifunctional team to implement World Class Reserve commercial platform. Launched products in accordance with established marketing strategies.  Accomplishments:• Exceeded net sales value (NSV) growth in 2013 (37% vs. 18% target) and 29% NSV in 2014 (vs. 13% target).• Launched Don Julio trademark and increased brand sales by 21%. • Led Ciroc trademark and increased brand sales by 150% in first year and 100% in second year.• Organized with global team world’s most prestigious bartender competition held during 2016 in Miami. Multicultural attendance of +57 countries and +500 people between Diageo, industry influencers and key customers.

Managed all business in company’s top market category (bouillon), business $20M in net sales value. Oversaw financial P&L as well as marketing and innovation plans of ca. $2M. Developed sustainable five-generation innovation pipeline to maintain market leadership and contribute to consumer trends. • Gained 2bpts market share for Maggi® by implementing successful marketing mix and top-of-mind KPI’s.• Increased brand purchase frequency by 2% through year-round communication strategy targeted at current Maggi Bouillon consumers.• Increased sales by 10% during relaunch of Maggi ‘La Olla Millonaria’ product, which included substantial nationwide consumer and trade promotional campaign.

Oversaw P&L for chocolate portfolio valued at $280M in NSV. Oversaw $22M in advertising and promotion to deliver long term strategy. Led team that developed, planned, and implemented marketing concepts in addition to new product launches, and campaigns. Managed media relations and advised on variety of projects that included creating chocolate factory museum in Venezuela and chocolate center in Switzerland.• Achieved 14% growth in sales and gained 16% profitability of category.• Repositioned Nestle Savoy brand. Used internal campaign to reenergize team and external campaigns to show brand sustainability and support of local farmers; partnered with local chefs, connoisseurs, and media.• Created successful communication plan to convey benefits during launch of new product and developed first brand handbook for core brands within confectionery division.

Designed and implemented marketing mix to align with Market Business Strategy and led multifunctional team to deliver 5-year strategy innovation pipeline in which numerous products were launched and portfolio image was updated. Responsible for P&L.• Generated profit of 14% and sales growth of 17%.• Led packaging image renovation project of +30 products to modernize brand and be relevant to consumers.• Increased top-of-mind 4% and awareness KPIs.

Strategic Planning Intern