Atualmente, como gestora de Marketing na Gessele, lidero a estratégia de marketing para nossos empreendimentos de alto luxo em Itapema. Minha principal função é desenvolver e implementar, estratégias de marketing que refletem o luxo e a excelência da Gessele. Isso inclui a coordenação de campanhas publicitárias. Também sou responsável por monitorar tendências e resultados das campanhas, oferecendo insights para otimização contínua. Além disso, supervisiono a criação de conteúdo para diversos canais de comunicação e gerencio a equipe de marketing, promovendo um ambiente de alta performance. Parte do meu trabalho também envolve coordenação junto à assessoria de imprensa, para garantir uma cobertura adequada e positiva da marca.

Responsável pelo departamento de marketing da empresa. Gerenciamento da equipe de SEO, Social Media, Redatores e Designers. Coordenação do planejamento e entregas das ações de CRM junto à agência. Coordenação das ações, planejamento e resultados das Mídias e Tráfego Pago. Construção, implementação e acompanhamento do Calendário de Varejo. Ações com influenciadores. Controle de Budget. Acompanhamento de resultados e vendas.

Coordenação do Departamento de Marketing com foco em branding. Responsável pela comunicação e construção de storytelling das marcas OMV! e Ocean Drop. Foco no planejamento estratégico de ações, criação de conteúdos para Instagram e coordenação de influenciadores.

Responsible for managing 8 people in the department. Development of marketing studies for the launch of new collections and media planning. Redirection of the business strategy and brand visibility, in order to improve the company's commercial performance. Shooting planning and management, catalogs, text creation, campaigns and events with the team. Service to representatives and stores. Performance and guidance with the company's e-commerce, with regard to communication strategies, commercial actions and promotional materials. Monitoring of reports and results of actions. Meetings with other areas of the company to expose results and action plans. Budget preparation, aiming to achieve better results with the available budget.

Construction, promotion and preservation of the company's positive image among the internal and external public. Definition of strategies and execution of communication projects, which convey the values, objectives and actions of the brand. Management of communication channels, media and digital content with advertising agency and e-commerce. Generation of content through the press office, opinion makers and influencers. Financial control of projects in the area, focused on sales results and awareness.

Management of the marketing, trade and visual merchadising team. Elaboration of strategic and marketing planning. Budget control and investment in the area. Coordination of 360º projects and campaigns. Evaluation of the results, aiming to analyze the performance and return of the campaigns implemented in the 3 countries.

Analysis of habits and preferences of the target audience to implement marketing and sales strategies in the POS. Definition of media channels with the agency to optimize communication. Conducting market studies, competition, behavior and customer segmentation. Evaluation for improvements in the relationship process and acquisition of new consumers. Analysis of data and indicators, conducting AB tests and structuring information to monitor campaigns and ensure performance and deliverability.

Responsible for planning actions for the sales team. Help own stores, franchised stores and multi-brand channels in support of local actions, partnerships and communication. Coordination of in-store events and internal events for franchisees and managers. Marketing training for new employees. Direct contact with agencies and suppliers for the development and implementation of new projects. Support for the implementation of the brand's e-commerce in Brazil with regard to navigability, usability, layouts, campaigns and digital media.

Control of the promotional calendar of the franchise network and multi-brand channel. Planning and management of communication actions and products in franchise stores. Support to the VM team (planning, research, approvals and logistic materials). Elaboration of strategic actions for all channels and stores, focusing on sales, results, attracting and retaining customers.

Development of strategies focused on sales. Responsible for the connection between product, point of sale and consumer. Organization of the calendar of actions and promotions. Organization of the material prepared by the VM team. Guidance to field sales consultants and multibrand representatives. Analysis of data related to campaign results. Planning and monitoring of catalogs. Organization of events to launch the new collections.

Study and brands analysis, market, competition and target audience. Planning and development of innovative communication actions for events and points of sale, with the objective of providing consumer experience and interaction between the public and the brand.

Coordination of the media department. Planning of strategic communication actions, market analysis and consumer profile, contact and negotiations with vehicles, presentations of proposals, monitoring of campaign performance and analysis of results.

Coordination of the digital media team. Planning and elaboration of media plans, negotiation with vehicles, monitoring and control of campaigns, bugdets and results. Support to the commercial area for prospecting new customers and developing scope and proposals for new projects.

Support in quantitative and qualitative market research to create insights, monitor and position brands. Main clients: Elma Chips, Pepsi, Coqueiro, Toddy and Quaker.