Ana María Beltran Diaz Email and Phone Number

Responsibilities - Lead and permanently redefine the product vision and strategy based on key business metrics, customer feedback, market trends and business objectives.- Lead the process of ideation, development, testing and launch of new product versions based on the Design Thinking framework.Achievements- I Designed MVP as the first version of the product that allowed testing and adjusting the product to business needs and customer requirements.- I contributed to the achievement of PMF through the design and implementation of a new product that solved specific feeding needs of dogs.

Responsibilities - Define in conjunction with Stakeholders, the vision and strategy of the B2B product, based on insights and business needs identified in interviews with B2B users.Translating these business needs into clear product requirements and Roadmap for the team of developers.- Align expectations and facilitate communication between C-level, sales, marketing, operations, tech, ensuring that the final product adds maximum value to the B2B customer and meets business objectives.- Measure and monitor performance of key product metrics in order to identify product enhancements, new growth opportunities, improve satisfaction, user experience and adoption of new features.Achievements- I Achieved Product Market Fit through the design and implementation of a comprehensive fleet maintenance product with a differentiating value proposition by segment. Achieved with this product a monthly retention rate of 90%.- I increased the monthly revenue of the Renting segment by 20% through an innovative product I designed based on the needs of the brass and paint shops.- I Improved the customer experience and satisfaction level by designing and launching the first set of features of the fleet performance platform as an added value of the services.

- Be the voice of the customer, leading the product requirements gathering at different B2B customers in order to identify user needs and business objectives for the design and implementation of SaaS solution at LatAM level. - Managing the product development cycle from strategic project planning (SaaS), roadmap development, including delivery plans, backlog prioritization, feature evaluation to feature release and customer feedback. Facilitating the shift from project-focused thinking to a continuous and iterative delivery approach of customer value. - Ensuring that projects are delivered on time, within scope and budget, communicating constant progress to stakeholders, leading the different Scrum ceremonies, motivating the Tech team; and keeping track of projects through collaborative tools such as JIRA, Basecamp, Monday.Achievements: - I achieved a 20% reduction in overall IT costs through the implementation of SaaS, the standardization of payment processes and the lifting of billing control flow at LatAM level in an important corporate client. - - I achieved a 10% increase in the consulting firm's turnover by identifying internal growth opportunities in the clients for whom I developed the SaaS. -I was Product Evangelist, a key role for the projects, being a transformation partner, maximizing the value delivered to each of the clients.

- Lead the implementation of the Telecom expense management (SaaS) platform in different B2B clients and industries, ensuring the fulfillment of deliverables in time, form and customer satisfaction with the service. - Coordinate the business analytics team to collect baseline information from customers. - Manage from start to finish the development of the platform as a product, ensuring the delivery of valuable functionalities, within the deadlines and under the expectations of the stakeholders. Achievements - I achieved savings of over 25% of total technology spend for several companies through deviation analysis and implementation of workflows and controls in the SaaS platform. - I exceeded spend optimization target by 10%, exceeding expectations in expected savings. - I achieved greater engagement and communication between the internal areas of the B2B client, generating a great climate for the project and a great acceptance of the changes proposed in the implementation.

Responsibilities:- Lead the implementation of the Telecom expense management (SaaS) platform in different B2B clients and industries, ensuring the fulfillment of deliverables in time, form and customer satisfaction with the service.- Coordinate the business analytics team to collect baseline information from customers.- Manage from start to finish the development of the platform as a product, ensuring the delivery of valuable functionalities, within the deadlines and under the expectations of the stakeholders.Achievements- Achieved savings of over 25% of total technology spend for several companies through deviation analysis and the implementation of workflows and controls in the SaaS platform.- Exceeded 10% of the spend optimization target, exceeding expectations in expected savings.- Achieved greater engagement and communication between the internal areas of the B2B client, generating a great climate for the project and a great acceptance of the changes proposed in the implementation.

Responsibilities- Coordinate the analysis activities of the area that received and sent the information for the national operations management (a large centralized factory) to issue Life and Health policies.- Constantly monitor and control the new process and provide feedback on deviations detected. - Consolidate and generate compliance and follow-up reports to the area's Kpi's.Achievements- I led the transformation process of operations management under the Lean Manufacturing model in the Bogota branch. - I raised key processes that improved policy issuance indicators through Kanban cards, managing to assign 100% of the requests per day and reducing the issuance time from 4 days to 2 days.- I generated a system of control and management of paperwork forms (Soat, policies) that reduced the holding time of these documents and increased efficiency in the production of policies, achieving an indicator of 90% in documents assigned and downloaded per week.