A senior communications strategist with over 10+ years experience in the field of new media and communication opportunities applied to business, I drive brand growth, inspire new audiences and build high-gravity brand communities.With a journalistic background and expansive cultural and market trend awareness, I bring a strong point of view to building meaningful brand narratives and strategies.An empathetic leader, I thrive on working closely with cross-disciplinary professionals and I have solid experience in building strong and trustful relationships with relevant stakeholders and sponsors, from luxury brands such as Rolex, to the most influential CEOs in the DACH tech scene. I work at the intersection of culture, design, tech and business, with a commitment to diversity, purpose-led projects, community building, and sustainability.Formerly Head of Creators at news app informed, where I worked towards building the most inspiring community of global opinion leaders to help readers cut through today's media noise. Download the app here: https://www.informed.so/Previously, managing Editor at The Talks, an online interview magazine featuring the leading creative voices of our times: https://the-talks.com/. In 2014 I founded Folkwear Society, a not-for-profit knowledge platform initiated in Romania, focusing on salvaging, preserving and recording original folk clothing and folk artefacts, and offering a democratic digital space for anthropological and visual research: http://www.folkwearsociety.com A graduate of The University of Cambridge and The University of Edinburgh, my line of academic work focused on the sociology and anthropology of art, collective memory and post-communist societies. My Master thesis at Cambridge explored the New Wave of Romanian Cinema from the perspective of the struggle for artistic autonomy in transitional Romania.I have worked towards integrating a social anthropological discourse into a contemporary revival of visual culture and heritage, with a focus on traditional and modern understandings of art before and after the communist regimes in Eastern Europe.
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Head Of ContentPlatform EngineeringBerlin, De
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Head Of CreatorsInformed Apr 2022 - Apr 2023Berlin, Germany• At informed I built an inspiring community of global opinion leaders and experts, who would curate the best reads from informed’s top global publishers to help readers cut through today's media noise.• Collaborated with Head of Business Growth on the DACH GTM strategy and with Creative Director on refreshing the brand, visual identity and positioning• For the app’s launch (Nov 2022), I successfully closed thought leaders who are aligned with the brand’s target audience and core values. Covering business, tech, politics, climate and personal growth, I brought together a network of 100 experts in their fields including former Editor in Chief of The Financial Times, Lionel Barber, former CEO of The Washington Post, Katharine Weymouth, and several of Europe’s top VCs and entrepreneurs• Designed the Creators pre & post-launch acquisition strategy and supervised the Acquisition, Operations and Distribution teams • Streamlined user acquisition funnels and worked towards increasing conversion rates on subscriptions by working closely with the Creative, Marketing, SoMe, Product and Engineering heads• Executed integrated campaigns and established a high-gravity community by planning video podcasts with our experts and relevant thematic conferences -
Managing EditorThe Talks Jan 2020 - Jan 2022Berlin, Germany- Led the editorial direction of The Talks, with a focus on featuring excellent conversations with outstanding creatives from around the world, growing a diverse and engaged readership, and establishing a reputable brand - Established and strengthened relationship and communications with TheTalks’ exclusive media partner, Rolex; worked closely on brand alignment.- Project managed and successfully implemented over 12 biannual worldwide Rolex advertising campaigns on The Talks- Substantially grew The Talks’ SoMe audience and engagement bydesigning a more engaging feed and delivering highly shareable content- Developed a sustainable and engaging digital marketing strategy for The Talks, by streamlining daily Facebook Ads reporting and budget optimization and identifying new audiences and targets for outreach- Conceptualised new avenues of brand-aligned collaboration: in Sep2021, we launched the newest section on The Talks, EMERGING MASTERS, in partnership with Rolex- Co-edited the book The Talks - No Idea Is Final: Quotes from the Creative Voices of our Time, published by Phaidon and released Oct 2021 -
EditorThe Talks Jan 2016 - Dec 2019Berlin Area, Germanyhttp://the-talks.com/
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FounderFolkwear Society Oct 2013 - Dec 2015Http://Www.Folkwearsociety.Com/- Envisioned and created an online educational platform dedicated to digitalising rare knowledge on cultural and folk artefacts and to building a community of collectors, art historians, cultural anthropologists, museum experts and enthusiasts from across the world- Starting with my native country, I single-handedly carried out the research for salvaging the knowledge and history around folk clothing and artefacts from Romania, including archive research, museum experts’ and collectors’meetings, and travelling the country to source precious artefacts- Collaborated with branding agency Brandient in developing the name, visual identity and brand narrative of the Folkwear Society platform- Devised and implemented a communications strategy for the launch of the platform, including press release and creating anticipation on SoMe
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Editorial AssistantThe Talks Aug 2012 - Oct 2012Set up in Berlin, The Talks is an online interview magazine with an impressive archive of unconventional interviews with top artists, film directors, musicians, writers and photographers.www.the-talks.com
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Editorial AssistantThe Independent Mar 2012 - Jul 2012London, United KingdomWorking at the news desk gave me an invaluable insight into the workings of a daily publication where I have contributed with research, vox pop interviews and writing of stories. I have also contributed to their weekend magazines, Saturday’s The Independent Magazine and Sunday’s The New Review. -
Editorial AssistantMonocle Sep 2011 - Jan 2012London, United KingdomMonocle is a global title covering current affairs, entrepreneurial businesses, culture and design topics, and Monocle 24 is its digital equivalent, round-the-clock radio broadcast. During my three months of internship I had the opportunity to research, carry out interviews and write short pieces in the culture and design sections of the magazine as well as contribute to the daily live shows with forward planning, script-writing and programming. -
Editorial InternshipEuronews Aug 2009 - Sep 2009Lyon, FranceEuronews is a leading multi-lingual international news channel. During my internship here, I had the chance to be adopted by the English team and to take part in the hectic process of 24/7 global news reporting. I also had the opportunity to contribute to Euronews’ cultural programme, Le Mag.
Ana Bogdan Skills
Ana Bogdan Education Details
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Distinction -
First Class
Frequently Asked Questions about Ana Bogdan
What company does Ana Bogdan work for?
Ana Bogdan works for Platform Engineering
What is Ana Bogdan's role at the current company?
Ana Bogdan's current role is Head of Content.
What schools did Ana Bogdan attend?
Ana Bogdan attended University Of Cambridge, The University Of Edinburgh.
What are some of Ana Bogdan's interests?
Ana Bogdan has interest in Arts And Culture.
What skills is Ana Bogdan known for?
Ana Bogdan has skills like Editorial, Magazines, Storytelling, Photography, Publications, Film, Art Direction, Social Media, Research, Writing, Blogging, Management.
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Ana Bogdan
Contract Manager Compensation & Benefits At European Patent OfficeGreater Munich Metropolitan Area
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