StrategyThe Univera strategy could be called regenerative nutrition. The founding premise to this strategy is that the body is continually renewing itself; the body has a tremendous capacity for repair; and we are always in a state of becoming. The question posed to the consumer is, "what are you becoming? Are you becoming healthier, stronger, more fit? Are you becoming more of the same? Or are you becoming gradually weaker and less vibrant, as time goes on?" The average adult replaces more than 300 billion cells per day. This daily process represents an astounding potential for regeneration, and yet most of us miss this opportunity due to stress, illness, dietary insufficiency, poor sleep and a sedentary lifestyle. Univera, UNiGEN, AloeCorp and the ECONET family of companies have demonstrated that with proper nutritional support, quality of life and the experience of aging can be vastly improved. Univera is much more than a “vitamin company.” Regenerative nutrition goes far beyond a basic mix of raw material, as you would find in a typical vitamin supplement. Regenerative nutrition involves the enhancement of cellular energy, and the maintenance of competent immunity and optimal cell signaling. As far as I know, there are no magic bullets. Facilitating optimal health requires rigorous science, proven efficacy, and measurable results. In an arena filled with “quick fix” promises and negative side-effect cycles, Univera is a valuable and reliable tool for physicians and healthcare providers. Our products target metabolic function and the cellular basis for the degenerative effects of aging. Univera's objective is the progressive advancement of health care, where regenerative nutrition leads to dramatic and gradual cell renewal.