Ana C. Email & Phone Number

Mexico

As a Design Manager at GumGum, I coordinate the comprehensive design workflow throughout the campaign lifecycle. My main responsibility is to ensure that creatives get client approval while upholding GumGum's stringent quality standards and specifications.In addition to overseeing campaigns, I manage project timelines, allocate resources effectively, and ensure optimal utilization of team skills and assets. My role extends to meticulous documentation maintenance and seamless collaboration with freelancers, account management, creative engineering, sales, marketing, and product teams. This multifaceted approach enables me to navigate diverse aspects of the design process, ensuring a cohesive and successful execution aligned with organizational objectives.

Mexico City, Mexico

México

México

México

Responsible for cultivating and maintaining relationships among business partners.

Paseo De La Reforma 296, Cd México.

As the Design Director for LATAM, my role was multifaceted and dynamic, requiring a blend of technical skills, creative vision, and strategic thinking.I developed the design department from the ground up, implementing processes and training systems that laid the foundation for our operations across multiple countries such as Mexico, Colombia, Ecuador, Peru and Argentina. Managing key partnerships, providing technical and customer support, developing training programs, planning events, safeguarding our brand identity, collaborating with internal stakeholders, analyzing industry trends, enhancing customer experience, creating promotional materials, designing digital content, delivering high-quality rich media banners, crafting presentations, monitoring KPIs, implementing processes, and also involved in creating RFPs along with the strategy team. Each of these responsibilities was crucial to the success of our projects and the overall growth of the company.My responsibilities encompassed a broad range of tasks, ensuring seamless communication and collaboration with our top-tier partners such as GumGum, Ogury, The Trade Desk, and Celtra.

Polanco

I was part of the creative force behind Hershey's MX social media presence, responsible for crafting captivating content that engages audiences across various platforms. My role encompassed a diverse range of tasks that collectively shape the brand's online identity.At the heart of my responsibilities lies content development for some of Hershey's most iconic brands, including Kisses, Reese's, Pelon Pelo Rico, Hershey's Repostería, and Hershey's Barras. With a keen understanding of each brand's unique essence, I curated posts that resonate with our audience's desires and emotions, creating a strong and lasting connection.Beyond static content, I was the mind behind interactive banners that grace accounts like Continental and Hershey's. By blending artistic flair with technical acumen, I designed banners that transcend the ordinary, enticing users to immerse themselves in an interactive journey that revolves around our products and narratives.A crucial aspect of my role involved active participation in creative pitches, where I contributed my expertise to brainstorming sessions and strategy discussions. Drawing upon a deep well of creativity and market insights, I collaborated with the team to develop innovative concepts and strategies that elevate Hershey's presence in the digital sphere.In a rapidly evolving digital landscape, my role demanded adaptability, strategic thinking, and a firm grasp of the nuances of online engagement. Through my content development, interactive banner creation, and contributions to creative pitches, I was dedicated to propelling Hershey's MX brands to new heights of digital distinction, fostering a lasting impact on the audience and the industry alike.

Naucalpan De Juárez Y Alrededores, México

I was deeply involved in the creative aspects of our projects, contributing to strategy development and brainstorming sessions. My role encompassed translating these creative concepts into visually appealing designs and digital advertising ads. To do this effectively, I continually engaged in learning to stay current with the latest creative tools and techniques, ensuring our work was cutting-edge and impactful.Staying updated with trends and technology was a crucial part of my responsibilities. I understood the importance of adhering to ad specifications and quality standards in design, while also exploring improvisation techniques to enhance the effectiveness of our campaigns.Managing rich media platforms like DCM was a routine task, where I ensured our designs were optimized for various digital environments. Furthermore, I took pride in understanding and aligning with customer requirements, goals, and objectives, pushing creative boundaries to deliver exceptional outcomes.Collaboration was at the heart of my role. Working seamlessly with Media Response group countries such as the United States, Spain, Brazil, and Colombia allowed us to pool our diverse perspectives and insights. This collaborative effort ensured our creative solutions were not only innovative but also resonated effectively with audiences across different markets.

Polanco

Passionate about creating visually compelling layouts for Martha Debayle's magazine. Expert in typography, grids, and imagery to enhance reader experience. Consistent brand advocate ensuring a cohesive visual identity.Specialized in crafting engaging graphics for diverse social networks. Proficient in platform-specific design, branded templates, and visual storytelling. Stay current with trends for timely and shareable content. Aiming for consistent branding across platforms to maximize impact.