Ana Carolina Ribeiro Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

As a member of Copastur's Marketing team, I work in the Relationship Events vertical, which focuses on enhancing our relationships with customers and employees. My responsibilities include:- Developing marketing and event strategies that align with the company's objectives, taking into account the target audience, competition, market trends, and available resources.- Planning, organizing, and executing internal events (for employees) and relationship events (for clients… Show more As a member of Copastur's Marketing team, I work in the Relationship Events vertical, which focuses on enhancing our relationships with customers and employees. My responsibilities include:- Developing marketing and event strategies that align with the company's objectives, taking into account the target audience, competition, market trends, and available resources.- Planning, organizing, and executing internal events (for employees) and relationship events (for clients, partners, and suppliers) from start to finish, ensuring efficient management of all aspects, including venue, logistics, suppliers, budget, and schedule.- Collaborating with other teams and departments, such as sales, content, design, and media, to ensure brand consistency and integration of marketing and event initiatives with organizational goals.- Monitoring activities directed at other teams, aligning deadlines and objectives for each demand, and ensuring clarity about project purposes.- Directing the team members with the vertical's leadership about the demands, visualizing the collaborative scope of each member.- Aligning with management on the event progress and presenting reports on the returns obtained from the events. Show less

São Paulo, São Paulo, Brasil

At Universal Destinations & Experiences Brazil, the area of Promotions and Partnerships is one of the central pillars of our Marketing department. In this context, I am the Promotions and Partnerships Analyst, focusing on strategies that drive visitation to the Universal Parks/Complexes and enhance brand visibility through promotional and corporate partnerships.Promotions:-Identify potential partners aligned with the unique characteristics of the Universal Parks.-Conduct… Show more At Universal Destinations & Experiences Brazil, the area of Promotions and Partnerships is one of the central pillars of our Marketing department. In this context, I am the Promotions and Partnerships Analyst, focusing on strategies that drive visitation to the Universal Parks/Complexes and enhance brand visibility through promotional and corporate partnerships.Promotions:-Identify potential partners aligned with the unique characteristics of the Universal Parks.-Conduct detailed analyses of media plans, identifying strategic opportunities for the business and calculating ROI based on partner proposals.-Provide dedicated assistance to partners in the LATAM region, ensuring their needs are met.-Work directly with the legal team to draft Letters of Agreement and Promotional Regulations, ensuring all requirements are met.-Maintain a continuous flow of communication in weekly meetings, sharing relevant updates and ensuring all involved parties are informed.Partnerships:-Monitor and participate in the development of initiatives tailored to partners, such as events.-Create detailed presentations that highlight up-to-date competitive analyses, providing valuable insights for strategic decision-making.-Evaluate compatibility between our company's values and characteristics and those of potential partners.-Actively collaborate with various internal departments when an action encompasses multiple aspects of the business.My role as a Promotions and Partnerships Analyst at Universal Destinations & Experiences Brazil has been instrumental in building strategic connections that elevate brand visibility and enhance the experience of our visitors at the Universal Parks. Show less

LinkedIn's Talent Solutions area offers solutions to the world's most innovative and visionary corporations and their human resources teams.We assist companies in developing their people strategy, with a special focus on employer branding, talent management, and training and development. We plan and implement strategies to position organizations' presence on LinkedIn, enhance brand awareness, and engage with the target audience.Within the department, I practiced development… Show more LinkedIn's Talent Solutions area offers solutions to the world's most innovative and visionary corporations and their human resources teams.We assist companies in developing their people strategy, with a special focus on employer branding, talent management, and training and development. We plan and implement strategies to position organizations' presence on LinkedIn, enhance brand awareness, and engage with the target audience.Within the department, I practiced development across various marketing pillars, including:-Content creation for the sales team (translations, success stories, event presentations)-Planning and execution of events for clients and prospects (over 15 events held in 2022)-Design development/enhancement using Adobe Photoshop-Competitive analysis-Internal communication-Organization of giveaways, vendor communication, inventory management, and budget planning-Point of contact for Talent Connect inquiries, which was globally broadcast to over 2000 individuals-Part of the Tiger Team for Talent Awards Brazil in 2021, ensuring engagement with the regional team. Show less

São Paulo, São Paulo, Brasil

São Paulo E Região, Brasil

Mba, Marketing, Branding E Growth

Bacharelado Em Publicidade E Propaganda, Publicidade

Livre, Desenho Artístico

Activities and Societies: Técnicas de desenho

Livre, Theatre/Theater

Activities and Societies: Teatro Físico Oficina de Teatro para atores e não atores, FEV/MAI 2018