Responsible for the control, development and implementation of the company’s marketing strategy and preparation of business plans. My responsibilities include to:• Oversee and grow the marketing department, identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts. • Build awareness of our company brand Tinytag. • Manage the annual marketing budget.• Track campaign performance, demonstrating effective ROI.• Provide market research, competitive analysis and consumer trends in order to translate results into actionable insights for the marketing team. • Develop the Company's Marketing communications strategy• Manage all digital marketing activity across all online platforms. Including email automation, SEO, PPC, social media, website management, online advertising and content marketing.• Generate demand for the company’s products and services.• Identify opportunities to expand online presence and e-commerce revenue• Identify new opportunities for the sales department (creating lead generation campaigns)• Manage relationships with outsourced marketing agencies• Communicate the marketing strategy and plan with the team and other departments• Develop a pricing strategy to maximize profits and market share• Review the strategies and directives of companies in our industry • Research market trends and competitors’ products • Organise company presentations, participate at conferences, trade shows and events, providing post event report and analysis• Implement cooperative marketing strategies with partners