Ana Carolina De Carvalho Silva

Ana Carolina De Carvalho Silva Email and Phone Number

Head of Product and Design @ Resleeve
State of Santa Catarina, Brazil
Ana Carolina De Carvalho Silva's Location
Florianópolis, Santa Catarina, Brazil, Brazil
About Ana Carolina De Carvalho Silva

I am a designer, professor, forever learner, and former entrepreneur. I believe in human-centered design as a driver of significant changes in many companies. For the past 16 years, I have experienced this mindset as a professional. I have also focused on research & development to deliver better products and experiences to people. My plurality of experiences gives me a holistic view of the design processes and a diverse creative repertoire.My experience includes a postgraduate course on Branding and Innovation and a Master's in design, focusing on service design. I have also co-organized a creative festival for six years, using the creative economy concept to empower and accelerate businesses and startups in design, fashion, arts, music, and gastronomy.As an entrepreneur and project co-creator, my professional background also offered me unique opportunities to develop essential people management and leadership skills. Through all these experiences, I found a new and stimulating purpose in my career: the journey as a design leader. Every day, I learn a bit more, and that's very exciting.You can contact me by adding me here on LinkedIn, through my website, anacarolcarvalho.com.br, or by e-mail at anacarolinacarvalho@gmail.com.

Ana Carolina De Carvalho Silva's Current Company Details
Resleeve

Resleeve

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Head of Product and Design
State of Santa Catarina, Brazil
Website:
resleeve.ai
Employees:
12
Ana Carolina De Carvalho Silva Work Experience Details
  • Resleeve
    Head Of Product And Design
    Resleeve
    State Of Santa Catarina, Brazil
  • Resleeve
    Principal Product Designer
    Resleeve Oct 2024 - Present
    Eindhoven, North Brabant, Netherlands
  • Adplist.Org
    Design Mentor
    Adplist.Org May 2021 - Present
    Mentor focused on career advice, portfolio review, and leadership path. There are two types of mentorship options: through online meetings or asynchronous chatting. Let's chat? :) https://adplist.org/mentors/ana-carvalho
  • Sanar
    Product Design Manager
    Sanar May 2022 - Oct 2024
    At Sanar-Cetrus, I led the design of the company's digital products: SanarFlix, Sanar Residência Médica, Sanar Pós, Fellowship, and several internal products. I partnered with engineers, analytics, business, and product leaders to define product goals and vision. I was also responsible for the design team's guidance and individual growth: creating, managing, and maintaining product design practices, along with deliveries and roadmap. Main achievements during my collaboration with Sanar-Cetrus:- Dendê Design System;- Product Design career vision for ICs and Leads;- Writing guide (across the company, including UX and marketing details);- Design Guild Leadership: to achieve a consistent design between disciplines and the company's different products (product, marketing, videomakers).- Research Guild and Repository: to foster collaboration and knowledge-sharing between user-centric departments (Design, Product, CX, and others). - SanarFlix concept redesign and value proposition for users (unified journey for medicine students: from basic cycle studies to medical residence preparation).- Post-grad product redesign to achieve a user-centric better experience. - Vision and implementation of a united classroom design for all products, with design themes applied to it.- User experience journey end-to-end: from LP to checkout and product. Marketing LP's approval loop to achieve design consistency between product and marketing/sales regarding UX/UI components and best practices aligned with marketing strategies to get suitable leads.
  • Dasa
    Product Design Manager & Design Ops Manager
    Dasa Sep 2021 - May 2022
    Responsible for scaling up and leading the team to research, test, and develop new digital products in a health group. Manage the design process/quality, headcount, budget, and team expectations. Business units I led: CIIA (integrated care for health plan patients), Therapy (oncology patients and professionals), and Hospitals (ER's patients and professionals). I was also responsible for the Design Operations with an executive focus: team's headcount, finance, human resources reports, and offboarding metrics.
  • Ebanx
    Ux Design Lead
    Ebanx Nov 2020 - Sep 2021
    At EBANX, I led the user experience in B2B products, creating, managing, and maintaining product design good practices. Responsible for the team's guidance, deliveries, and roadmap. Leadership people-centric based, with individual development care. Interaction with worldwide merchants, focusing on human-centered research to deliver a complete experience through design. Main products scope:- EBANX One, the experience between the merchant and the company - Payout solution for merchants and payees- Payments touchpoints for end-users in Brasil and LATAM
  • Involves
    Ux Design Lead
    Involves Apr 2019 - Nov 2020
    Florianópolis E Região, Brasil
    Focus on developing projects and processes — design and running research, with documentation of synthesis and insights for product enhancements. As the lead, I ran follow-ups and mentored 1:1s, emphasizing personal and professional growth. I was also a member of the R&D lab, responsible for product design development for Artificial Intelligence and Image Recognition solutions.
  • Inconsciente Coletivo
    Business Owner
    Inconsciente Coletivo Nov 2012 - Apr 2019
    Joinville E Região, Brasil
    During six years (IN)Consciente Coletivo Festival appropriated the creative economy concept to empower and accelerate business and startups from design, fashion, arts, and gastronomy. I lot of time, effort, and love dedicated to this business brought me networking and friends. For sure, one of the bests experiences as a co-creator that I had in my life.
  • Centro Europeu
    Design And Branding Professor
    Centro Europeu Feb 2015 - Jan 2019
    Joinville E Região, Brasil
    Design professor focused on teaching creative techniques to unlock innovative ideas and research to branding development and creation. Through activities in groups and co-creation with colleagues, I facilitated a lot of creative methods.
  • Embraco
    Senior Product Researcher
    Embraco Jul 2018 - Oct 2018
    Joinville E Região, Brasil
    Participation in an in loco research in Africa. The project aimed to organize the research and spend one-month interviewing users for a new product. I interviewed people from South Africa, Tanzania, the Democratic Republic of Congo, Rwanda, and Kenya. The outcome of the research guided the next steps for the product launch and further improvements.
  • Probe - Inteligência Competitiva
    Senior Product Designer
    Probe - Inteligência Competitiva Feb 2017 - Jul 2018
    Joinville E Região, Brasil
    Co-creation and development with the team to deliver high quality solutions in products. I was a part of several projects for Brazilian, North American and South American companies.
  • Universidade Da Região De Joinville
    Design Professor
    Universidade Da Região De Joinville Sep 2016 - Dec 2016
    Joinville E Região, Brasil
    Design professor focused on helping students to deliver their final paper (TCC), mentoring the final steps and presentation.
  • Grupo Abc De Comunicação
    Senior Designer
    Grupo Abc De Comunicação Jan 2014 - Jan 2015
    Joinville E Região, Brasil
    Designer focused on creative research to deliver digital marketing campaigns and strategic planning for a retail chain of home appliances.
  • Colada.
    Business Owner
    Colada. Feb 2011 - 2014
    Joinville E Região, Brasil
    Entrepreneur in a women's fashion brand specialized in leggings. The brand concept was to design contemporary cuts in exclusive prints. COLADA in Brazilian Portuguese means glued, as a legging should be. With a rock n roll style and a strong feminine touch, the brand elevated an ordinary product to a desired fashion piece, and those were the key brand awareness.
  • Dealer Clothing
    Business Owner
    Dealer Clothing Jan 2008 - Dec 2011
    São Paulo E Região, Brasil
    Co-owner of a men's brand specialized in t-shirts focused on poker games. This theme was chosen based on research and player behavior studies that showed that the poker game culture was growing in Brazil. There was a big gap in this fashion brand market, so I allied with my strong fashion and professional skills. I've made a bet: an all-in to an entrepreneur life. The main brand concepts were inspired by the universe of cards, suits, and poker games.

Ana Carolina De Carvalho Silva Skills

Branding Adobe Photoshop Adobe Illustrator Ux Design Design Thinking Indesign Curadoria Graphic Design Mercado Cultural Product Design Fashion Prints Marketing Digital Marketing De Moda Research Microsoft Excel Design Management Service Design Product Management

Ana Carolina De Carvalho Silva Education Details

Frequently Asked Questions about Ana Carolina De Carvalho Silva

What company does Ana Carolina De Carvalho Silva work for?

Ana Carolina De Carvalho Silva works for Resleeve

What is Ana Carolina De Carvalho Silva's role at the current company?

Ana Carolina De Carvalho Silva's current role is Head of Product and Design.

What schools did Ana Carolina De Carvalho Silva attend?

Ana Carolina De Carvalho Silva attended Universidade Do Estado De Santa Catarina, Istituto Europeo Di Design - Ied São Paulo, Universidade Da Região De Joinville.

What skills is Ana Carolina De Carvalho Silva known for?

Ana Carolina De Carvalho Silva has skills like Branding, Adobe Photoshop, Adobe Illustrator, Ux Design, Design Thinking, Indesign, Curadoria, Graphic Design, Mercado Cultural, Product Design, Fashion Prints, Marketing Digital.

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