Ana Carolina Ferraz Carpentieri Email & Phone Number

Jundiaí, Sp, Br

Vinhedo

Vinhedo

- Responsable of all communication actions of TVH Brazil such as campaigns, catalogues, events, etc...- Support and management of e-commerce;- Internal communication and internal integrations actions;- Working together with BI team with promotions, campaigns, and general pricing management;- Creation of marketing research to develop new markets;- Work together with USA and Belgium communication teams for integration;- Management of their parties such as publicity agency, press office, research company.- Development of area policies;- Work together with other company teams to development of specific projects.- Management of a team of 7 people.

Jundiaí - Sp

• Development of Marketing Plan to small business;• Development of communication material to small business;• Development and maintenance of social media;• Creation and realization of Market researches;

São Paulo Area, Brazil

• Management of all marketing of the company;• Development of Marketing Plan, annual budget and monitoring during the year;• Coordination of suppliers such as advertising agencies, press Office, digital marketing and others; • Support to the retail commercial team with POS projects, hiring suppliers, coordinating entire promoters team, creation of POS material and others;• Development of Sales campaigns for retail, construction and repainting lines;• Creation of support material for representatives, following stock, budgeting and maintenance;• Working closely to supply chain to review, manage and implant new packaging;• Development of new products together with technical and commercial areas;• Marketing research about new products and customers satisfaction research;• Coordination of Marketing Intelligence team, following the researches and generating leads to the sales force trough CRM;• Coordination of endomarketing actions, supporting human resources and creation and development of the internal newspaper Ibranews;• Answering e-mails from the website and following all solicitations;• Organizing events such as meetings, workshops with Sales team and representatives and construction fairs;• Coordination of the work with universities, offering technical lectures to promote the products;• Development of the painter relationship program;• Development and maintenance of the company website;• Coordination of the samples area;

São Paulo Area, Brazil

• Management of all marketing actions of the company for the brazilian market and support to the LATAM market;• Development of the marketing plan and budget, presentation and defense of them to the french matrix;• Adaptation and implantation of the new branding concept and new marketing positioning;• Development of new products, positioning, defining price and development of specific packaging for each sales channel;• Review and implantation of new positioning in POS: home centers, specialized stores and construction materials stores;• Coordination of advertising agency work and press Office;;• Supervision of Customer support and implantation of improvements in contacts by telephone or e-mail;• Coordination of creation and distribution of all communication material supporting Sales and trade marketing teams;• Review of the website and implantation of digital marketing with new social media pages;• Creation and organization of POS events, construction fairs and general events of the company;• Creation of Relationship with targets such as salespeople, roofers, architects and engineers;• Development of coordinated actions with retail clients to improve Sales and product rotation on POS;• Management of the technical assistance area, projects and product development.

São Paulo Area, Brazil

• Management of all actions for markets of furniture (B2B) and interior design (B2C);• Briefing, following and analysis of qualitative and quantitative market research;• Creation of marketing plan for target markets and support to the global development;• Development and launching of new products;• Following products life cycle, Sales, price, margin;• Coordination of advertising agency and press Office work;• Development of promotional actions in POS;• Monitoring the budget for specialized markets and global;• Prospection of potencial clients and specifiers (architects and interior designers) and lecturing for professionals and students all over the country;• Development of relationship programs with architects and window shops;• Organization of events, fairs and endomarketing;

São Paulo

Master Gestão Da Experiência Do Consumidor, Customer Success

Market Research Certification, Marketing

Mba, Marketing

Activities and Societies: FIA - Fundação Instituto de Administração

Graduation, Architecture

- Monitora do Laboratório CAV (Centro Audio Visual) por dois anos;