Ana Carolina Ferraz Carpentieri Email & Phone Number

Jundiaí, SP, BR

Vinhedo

Vinhedo

- Responsable of all communication actions of TVH Brazil such as campaigns, catalogues, events, etc...- Support and management of e-commerce;- Internal communication and internal integrations actions;- Working together with BI team with promotions, campaigns, and general pricing management;- Creation of marketing research to develop new markets;- Work.

Jundiaí - SP

• Development of Marketing Plan to small business;
• Development of communication material to small business;
• Development and maintenance of social media;
• Creation and realization of Market researches;

São Paulo Area, Brazil

• Management of all marketing of the company;
• Development of Marketing Plan, annual budget and monitoring during the year;
• Coordination of suppliers such as advertising agencies, press Office, digital marketing and others;
• Support to the retail commercial team with POS projects, hiring suppliers, coordinating entire promoters team, creation of POS material and others;
• Development of Sales campaigns for retail, construction and repainting lines;
• Creation of support material for representatives, following stock, budgeting and maintenance;

São Paulo Area, Brazil

• Management of all marketing actions of the company for the brazilian market and support to the LATAM market;
• Development of the marketing plan and budget, presentation and defense of them to the french matrix;
• Adaptation and implantation of the new branding concept and new marketing positioning;
• Development of new products, positioning, defining price and development of specific packaging for each sales channel;
• Review and implantation of new positioning in POS: home centers, specialized stores and construction materials stores;
• Coordination of advertising agency work and press Office;;

São Paulo Area, Brazil

• Management of all actions for markets of furniture (B2B) and interior design (B2C);
• Briefing, following and analysis of qualitative and quantitative market research;
• Creation of marketing plan for target markets and support to the global development;
• Development and launching of new products;
• Following products life cycle, Sales, price, margin;
• Coordination of advertising agency and press Office work;

São Paulo

Master Gestão Da Experiência Do Consumidor, Customer Success

Market Research Certification, Marketing

Mba, Marketing

Activities and Societies: FIA - Fundação Instituto de Administração

Graduation, Architecture

- Monitora do Laboratório CAV (Centro Audio Visual) por dois anos;