Ana Hurtado Email & Phone Number

Worked with medical devices company to develop their go-to-market strategy for a new product line in neurology. Conducted user interviews across various regions in Spain visiting private and public hospitals and clinics. Developed a business case for CEO to share with investors and supported the development of training materias for sales team. Work with various healht and well-being clients to develop digital and social media strategies, content and influencer activations.

Madrid, Community Of Madrid, Spain

Relevant Courses:Term 1: Marketing Management, Leading People & Change, Entrepreneurship, Innovation in a Digital World, Financial Reporting & Analysis, Financial Markets, Critical Thinking, Agile Thinking, Authentic CommunicationsTerm 2: Strategy, Operations, Managerial Accounting, Corporate Finance, Managerial Economics, Business Government & Sustainability, Managing Complexity

• Pfizer Digital account lead for GCIH, supporting US and Global departments across multiple business units including Internal Medicine, Rare Disease, Inflammation & Immunology and Vaccines• Lead digital strategies specializing in branded and non-branded digital and social media strategy development• Contribute to new business efforts • Proactively provide strategic counsel and value through partnership with my clients • Lead multi-national, cross-agency projects including global playbooks, workshops, website and channel launches, influencer activations and more• Provide digital guidance and counsel based on analytics and result analytics • Create and oversee digital and social media account budgets• Oversee teams to successful, timely completion of specific projects

Boston, Massachusetts

In 5+ years at Weber Shandwick, I lead and contributed to award-winning work in social media marketing across different practices including Consumer and Digital Health. Starting as a Summer Intern and growing into a Manager for Digital, Client Experience, I expanded my expertise in social media marketing and communications across a variety of industries and brands including global beverage companies, global pharmaceutical companies, national biotech companies and regional law firms. I contributed to the success of account teams by being a key team member for campaigns from ideation to execution.Throughout my roles at Weber Shandwick I developed strong and trusting client relationships that allow me to consult clients on social media strategies, original content and creative material development including social media playbooks and brand guidelines.

Greater Boston Area

Boston, Massachusetts

•Serve as day-to-day client liaison and social platform expert•Lead content development for monthly editorial content, business milestones and campaigns•Lead creative asset development and creative brief development•Lead coordination of distribution strategy with cross functional teams•Lead measurement and analytics for overall performance of digital content on social media channels•Lead proactive social listening and media monitoring for relevant news and identify business-related opportunities for real-time engagement social engagement and media outreach•Lead day-to-day social media community management •Support creative team in photo and video shoots and asset development

Greater Boston Area

•Support day-to-day client communications •Lead content development for monthly editorial content, business milestones and campaigns•Coordinate creative asset development and support creative brief development•Proactive social listening and media monitoring for relevant news and identify business-related opportunities for real-time engagement social engagement and media outreach•Support measurement and analytics for overall performance of digital content on social media channels

Greater Boston Area

•Lead day-to-day social media community management •Supported content development for monthly editorial content, business milestones and campaigns•Proactive social listening and media monitoring for relevant news and identify business-related opportunities for real-time engagement social engagement and media outreach

Greater Boston Area

•Compile media lists and secure coverage in target trade publications•Draft media materials including pitch and supporting messaging•Proactive media monitoring for relevant news and identify business opportunities for media outreach•Support social media community management and content development

Greater Boston Area

Teach group fitness classes for Kick It By Eliza®, a 13 round kickboxing and music-driven group fitness method focused on empowering females. The class consists of high intensity interval training with kickboxing, boxing, rhythmic components, and a meditative cool down.

Greater Boston Area

As an intern at Viral Gains I was the Marketing Assistant to a small but growing start-up. I learned about the value of content distribution and audience targeting while supporting the company's inbound marketing team.

Greater Boston Area

Assisted marketing and communications team by developing digital and media materials including blog content, social media posts, press releases, fundraising and media alerts.

Greater Boston Area

During my co-op at ARGUS, I immersed myself in a fast-paced agency environment. During my six months at ARGUS I contributed to various accounts across multiple industries including consumer tech, non-profits, healthcare providers and government offices. I grew as a resource for our teams and grew from community management and quality assurance to researcher of market trends, competitor campaigns and client profiles to support account team in client presentations and campaign planning. I learned the importance of time management and prioritizing to meet client deadlines and present clients with the best results.

Greater Boston Area

As the Co-op for the Office of Student Affairs and We Care, I supported the VP of Student Affairs and his administrative team in developing original content while managing social media channels and the Student Affairs blog. As the content producer, I was responsible for promoting Student Affairs’ events on social media channels and collaborated with other university offices and organizations to ensure all relevant and priority events were supported by the VP. Events and activations primarily consisted of in-person events for which I assisted in the event organization as project manager. I learned the ins and outs of internal and student communications for a higher-education institution as I collaborated with the VP of Student Affairs to draft speeches and university publications reaching a 14,000 undergraduate student body. As part of Student Affairs exists WeCare, an office intended to support the well-being of students. As an intern I was able to support the WeCare team and learned about crisis management and crisis communications.

Boston, Ma

Assisted students and staff during Orientation Week to review immigration documents for immigration clearance for international students. As part of the Orientation Leader Program I staffed trips around New England for students to experience the local and regional life and used my personal skills and language skills to help new international students from around the world integrate into a new community throughout acculturation process.

Master Of Business Administration - Mba Extension, Business Development & Strategy

Master Of Business Administration (International Mba), Technology & Innovation And Marketing

Bachelor Of Arts (B.A.), Communication And Media Studies

Activities and Societies: Colleges Against Cancer

High School Diploma, International Baccalaureate Diploma