Ana Clara Marques Email & Phone Number

Diadema, Sp, Br

São Paulo, Brasil

OTC and Cardiology brands positioning on digital channels and platforms for HCPs and general public• Multi/omnichannel campaigns strategy, for brands, therapeutic area, disease awareness and the medical platform;• Data analysis and report to colleagues and company leadership; • New channels and new products launching digital strategy development;• Focal point for the multi/omnichannel strategy for Primary Care Business Unit;• Focal point for process improvement and work flow development;

São Paulo, Brasil

• Digital projects and digital campaigns strategies development for products and therapeutic area of ​​Cardiology;• OTC brands (Lactulona®, Hirudoid® and Loxonin Flex®) positioning on digital channels and platforms;• Multichannel strategy for Medpedia, Daiichi Sankyo Brazil's continuing medical education platform;• Working group for the Hybrid Visit (Lean Six Sigma Green Belt Project), supporting the structuring of the remote medical visitation journey (pre, during and post visit), ensuring promotional materials' and digital strategies' quality and efectiviness;• Leader for Veeva Approved E-mail launch (Lean Thinking Project) building a best practices guide for users, monitoring results, carrying out analyzes of business impact and proposing improvements.• Focal point for the Patient Support Program;Main activities include, but are not limited to: briefing, vendor management, budget management, project management, bulding multichannel campaign strategy, KPIs, and results monitoring, analysing and reporting for team colleagues, internal and external stakeholders and company leaders.

São Paulo, Brasil

Activities focused on Specialty Diagnostics: ImmunoDiagnostics, Microbiology and Clinical Diagnostics.Focal point for digital marketing activities for the specialty diagnostics group: • Responsible for digital campaign strategies, target and budget definition and optimization in line with the commercial strategy.• Facebook Manager for Allergy Insider Brazil (@AllergyInsiderBR) - responsible for planning and scheduling content, regional content creation and approval, monitoring comments and messages, KPI report and strategy/target optimization. • Responsible for running, monitoring, optimizing and reporting on campaigns through LinkedIn Business Manager targeting lab professionals and healthcare professionals for Brazil and rest of LatAm.• Support on implementing SEO and SEM optimization for ImmunoDiagnostics websites - allergyinsider.com and thermofisher.com/phadia.• Email marketing campaigns planning and execution through RD Station platform, e-mail automation, lead generation and segmentation, analysis and report of data generated. Focal point for contacting creative agencies: • Responsible for briefing, negotiation and content review, validation and approval.• Assure brand compliant. Promotional material management:• Responsible for local technical promotional material creation and approval through Global Workflow for ImmunoDiagnostics products (allergy and autoimmunity).• Responsible for translation, review and localization of global content for ImmunoDiagnostics and Microbiology.• Budget control and inventory management. Support on customer-related activities:• Support and participation on events for the scientific and medical communities.• Support for Commercial and Clinical Promotion teams by developing content and managing campaigns. • Relationship with Key Opinion Leaders, medical and laboratorial societies.Leader of LGBTQIAP+ Business Resource Group.

São Paulo E Região, Brasil

- Support Sales Team by developing promotional materials.- Approval for local promotional materials on Workfront.- Inventory management. - Support on external and internal events. - Development of digital campaigns for HCPs.- Support on launching Allergy Insider platforms in Brazil: 3 sites and a Facebook page.- Allergy Insider Facebook page content planning, scheduling and management.- Support on SEO and SEM activities. - Endomarketing and KPI report.- Payments through JD Edwards.

São Paulo E Região, Brasil

- Análise e renovação de estoque das Unidades Básicas de Saúde da Supervisão Técnica de Saúde da Região Vila Mariana/Jabaquarara.- Suporte aos farmacêuticos da Região Vila Mariana/Jabaquara em necessidades administrativas.- Dispensação de medicamentos nas unidades básicas de saúde Jardim Lourdes, Dr. Geraldo Ferreira e Aeroporto. - Controle e abastecimento de estoque das unidades supracitadas. - Auxílio supervisionado à dispensação de antimicrobianos e medicamentos da Portaria 344/98. - Atenção ao paciente.

Master Of Business Administration, Marketing

Bacharelado, Pharmacy, Pharmaceutical Sciences, And Administration

Iniciação Científica no Ambulatório de Quimioterapia do Hospital Universitário da Universidade Federal de São Paulo: Caracterização do uso.