Ana Clara Campana Silveira Email and Phone Number

Management of a multifunctional team, currently responsible for the acquisition and lifecycle strategies of Loans and Cross-Border products. Key responsibilities: - Leading product growth initiatives with leaders and teams from multiple disciplines, bringing the projects from discovery to delivery.- Leading the end-to-end marketing strategies, including go-to-market campaigns, CRM, paid media, and SEO, optimizing product performance guided by data analytics to drive impactful outcomes.- Providing regular reports directly to directors, vice-president, and the CEO, highlighting key trends and performance diagnostics through data-driven insights.

Hands-on experience, rolling out complex and competitive digital marketing initiatives to products such as Mortgage, Payroll loans and FGTS (Guarantee Fund for Time Service”) anticipation.Key responsibilities:- Identifying user behaviors and growth opportunities using problem-solving skills with clear logical thinking. Managing and optimizing ad budgets across various platforms to ensure efficient spending and high ROI.- Responsible for managing the team’s roadmap definition, applying scrum methodology to guide and ensure sprints tasks aligned to business goals. - Identifying and directing opportunities at each stage of the marketing funnel, leading experimentation initiatives for rapid and continuous product improvements in synergy with other teams.

Responsible for acquiring new customers for the Mobile channel.Key responsibilities: - Formulating hypotheses, tracking, and developing statistical analysis of A/B testing, based on robust data analysis, including SQL.Structuring quantitative user surveys and analysis of secondary data for a deeper opportunity understanding. - Responsible for optimizing paid media campaigns for acquisition through the app, besides SEO and ASO strategies and development of Excel dashboards for tracking results and automating queries

Responsible for accomplishing the NPS metric and applying regular surveys to measure customer satisfaction and loyalty.Key responsibilities: - Provide reports with qualitative insights to teams from multiple disciplines with analysis from open-ended comments. Identifying patterns and emerging trends, highlighting areas for improvement or innovation.- Monitoring competitors to identify strengths and weaknesses related to customer feedback to maintain a competitive edge.