Ana Clara Rocha Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brazil

Helping SMBs and early stage companies through:- Project development methodology: scope, execution schedule, process flows, responsibilities and squads definition- Business communication and alignment: Workflows for area and cross area relations, guidance and support for on-time deliveries - Sales and customer journey: From commercial process to project completion (diagnostic, development, pricing, negotiation, onboarding, education and customer service), defining steps, triggers and retention strategies. - Marketing Strategy: Marketing actions development, relations and stakeholders experience

Structured a global partnership and sponsorship area: - Developed the area playbooks and generated 1M revenue in our first project (MVP).- Led senior professionals.- Helped main customers engage through win-win customer experience focused partnerships between Hotmart and other companies.- Led communication with other departments, creating processes, developing new projects and maintaining relations for mutual benefits.

Florianópolis, Santa Catarina

- Led partnerships for its main national and international conferences, up to 15 thousand attendees. Went from 50 to 100 partners, achieving on average 115% of the revenue goal. Partnerships were responsible for 40% to 100% of the projects total revenue. - Developed the area playbooks and reports, being responsible to contract and manage outsourced services and train coworkers. - Led communication with other departments, improving processes, developing new projects and maintaining relations for mutual benefits. - Designed partner journey from sales process, event preparation to post event meetings. Increasing return rate from 40% to 75%.- Generated win-win partnerships that generate ROI to the partner and added value to the projects as a whole, managing a portfolio of more than 100 clients from the b2b and b2c market, mainly tech companies., such as Google, Dropbox, Twilio, Freshworks and Semrush.- Developed with partners strategies to achieve their ROI and take the most from our projects, impacting positively marketing, sales and people team goals. - Worked committed to the whole process, from building the ideal project to finding its market fit and conducting all the steps of the sale - from discovery to post project - having a 360 vision on production, marketing, b2b and b2c sales and brand experience.- Worked as team project manager while navigating the adaptations the pandemic scenario brought to the market, having the opportunity to lead the departments main projects.

Florianópolis Area, Brazil

Worked as hunter, inside sales of the partner channel that was already implemented, but still at the beginning. After 10 months in this role, was already considered a reference point at the team and became a specialist, having the opportunity to contribute to department decisions and growth, besides teammates' development.

Started as Inside Sales and after a few months I was invited to be part of the partnership department implementation. The project was validated and I continued my work as hunter and farmer, where my main role was to bring new marketing agencies to the partnership and help them bringing new clients to Rock Content