Responsible for the planning, development, and implementation of Wine Australia’s marketing communications and public relations activities to stimulate enthusiasm, advocacy, andendorsement for Australian wine among key target audiences in the Americas. Strategies and plans leveraged the latest channels, techniques, tools, and thinking to communicate effectively with mainstream, trade, online, social, and broadcast media to maximize engagement.KEY RESPONSIBILITIESCOMMUNICATIONS & PR- Developed key communications around campaigns to ensure clarity of messages and positive media results- Executed local PR and communications strategy, aligned with the global strategy, and working closely with the head office marketing team- Developed media materials, including media releases, backgrounders, fact sheets, and EDMs- Managed interview requests and spokesperson briefings ahead of media opportunities- Worked with Market Insights team to identify trends and data to support story ideas and messaging- Worked with PR agencies on campaigns to maximize outcomes- Worked with Corporate Affairs team to provide news for stakeholders and internal comms- Responsible for media monitoring in market, reporting, and evaluationMEDIA AND KEY INFLUENCER MANAGEMENT- Owned and managed a key influencer database and proactively pitched stories about Wine Australia campaigns and Australian wine- Identified opportunities for key influencers and media to collaborate with Wine Australia, develop content for our channels, and visit Australia as part of the visits programDEVELOPMENT OF DIGITAL AND SOCIAL CAMPAIGNS- Worked with the Digital team to develop content for Wine Australia channels and events- Developed ideas for social media campaigns within the market- Developed and managed photography and videography briefs - Created and manage content for e-news and stakeholder updates- Worked with digital team to develop KPIs for social campaigns in market

-Worked directly with clients to develop, manage and provide feedback on communications plans

-Worked directly with clients to execute PR plans and digital marketing campaigns•Preformed social media audits and managed social media accounts and developed content for multiple clients•Wrote and edited copy for press releases and pitches and marketing efforts•Developed and designed event invitations, collateral and marketing materials •Assisted in pitching and securing new clients; Managed Intern/ Account Coordinator Programs

- Supported three account directors at public relations agency specializing in wine and spirits•Managed launch of the company's new website; Transitioned company to Google Drive; Started and maintained company's social media presence including Facebook and Twitter•Executed media sends; Identified new media contacts and created media lists for marketing efforts•Managed daily tracking of press coverage and distributed relevant press clips to clients; Created and maintained Excel databases to track and evaluate all client press coverage; Created PowerPoint presentations for client meetings and year end reports

- Part of a three person team at 501(c)(3) nonprofit helping to inspire confidence in teenage girls nationally• Worked to target, secure and maintain relationships with corporate donors; Communicated with and maintained relationships with individual donors• Planned and executed events, programs and fundraisers• Managed Salesforce account; Tracked and logged all new contacts, financial donations and product donations• Wrote and edited copy for company's outward-facing communications, including press releases and social media accounts• Started and maintained Google for Nonprofits AdWords account

- Supported Editors, Producers and Account Directors at B2B marketing agency• Wrote daily copy for agency’s social media presence including Twitter, Facebook, and Google+; started and maintained agency’s Pinterest account• Production Assistant and Script Supervisor on agency video shoots for B2B marketing campaigns• Conducted research and collected data for upcoming presentations and shoots• Participated in weekly sales and planning meetings; edited Power Point Presentations and other sales related documents; organized supplies and inventory

• Customer service, opened and closed the restaurant, worked the cash register, waitressed at private events, made coffee/espresso drinks

• Arts coordinator: planned projects for the summer, managed and organized art center and inventory, led art and dance workshops, provided project training to other counselors• Planned programs and events (such as daily activities, community discussions, and weekly dances)• Led large and small groups for program based discussions and activities• Mediated conflicts between campers; used quick-thinking skills to navigate stressful situations• Participated in weekly scheduling and planning meetings; delegated tasks to CITs and Volunteer Counselors

• Responsible for filing all invoices for patients and vendors; sorted all incoming mail; assisted in general office organization• Participated in community outreach programs

• Organized and coordinated people and supplies for focus group testing; helped to create media planning boards• Collected data on Google AdWords and transferred information into a collective spreadsheet.Answered and transcribed account related phone calls; organized and replenished office supplies and inventory; Edited and re-formatted PowerPoint presentations