Personal project for the construction of a tourism complex for accommodation in rural environment.

Management of the marketing actions, campaigns and launches of new flagship products in + 2.000 POS. Administration and control of a very significant year budget.Responsible for the opening of Callao Showcase, a unique store concept worldwide in coordination with the HQ VM Dept. (Korea) and Construction Team from Germany. Emblematic site with 1.200 m2 Sales floor area, Technical service and an exciting live experience zone.Samsung Experience Stores in partnership with The Phone House.Openings and Refit + 70 Shop in Shop at Retailers (El Corte Inglés, Media Markt, Fnac, Carrefour, Worten, and Buying groups at airport´s shopping areas. Management of VM on Carriers market (Movistar, Orange, Vodafone and Yoigo)Coordination with agencies and local service providersManagement and motivation of the Visual Merchandising team, and coordination with the Field Force team with 50 GPVs distributed throughout the national territory

Retail and Architecture Project manager: Corporate image, layout and furniture design. Creation and Presentation on 3D layouts.Store Openings: E.C.O.P., coordination of labours, orders to suppliers and setting up.Analysis of sale´s performance KPI and motivate teams to reach the store objectives.Windows Display design and development of Visual Merchandising guidelinesBest-selling weekly report and propose actions to better product rotation.Reporting to the CEO.Achievement: opening of 10 stores in Spain (2 Madrid, 2 Palma de Mallorca, 2 Zaragoza, Bilbao, Pamplona, Logroño and Vitoria)

E.C.O.P : Coordination and monitoring in opening projects of new operators Profound analysis of the different Kpi´s: sales, inflows, conversion and comparative analysis of buying trends. Weekly and monthly reportsVisual Merchandising and Windows displays actions, product placement , communication and correct application of the Corporate Image. Follow-up of the evolution of the weekly ratiosResponsible for the analysis of "mistery shopper" actions. Analysis of the evaluated points and monitoring the improvement areas detected.Follow-up of RRI's Shopping Center compliance.

Events & Decoration.Nike campaign "Metro Attack" in Join Venture with representative Food & beverage premium location (Reina Sofia Museum, Paninoteca Sergi Arola, Giangrossi ...)White boxes “Islazul shopping Centre”, Showcase of ficticius windows in available sites of the Shopping Mall.Design and refit of premises: Alma Bloom, The Cotton House ...Corporate events (Boston Consulting Group, Diageo ...)Interior decoration in business of hospitality and rural tourism as well as private homes.

2003-2006 Planning and installation of windows showcase at fashion divisions "woman and youth" at Head Quarters. Development of Visual Merchandising Guidelines 2007 - 2011. Window dressing & Visual Merchandising at El Corte Ingles Princesa

Development and implementation of corporate image in point of saleDesign of Visual Merchandising guidelines for Spain and FranceShops shop in shop in El Corte Inglés and Factory Outlet (Spain and France)Achievements:Store opening LOIS (Mercado de Fuencarral, Madrid) and store CIMARRON (Lyon)Shop in shop CIMARRON AND CAROCHE (El Corte Inglés Lisboa, Portugal)Refit of Shop in shop CIMARRON, (Galleries Laffayette et Printemps, Paris)

Head of Retail, own stores and franchisers in Spain and Portugal.Management of corners Pepe Jeans London and Khaki Deluxe in Multibrand ChannelProject Manager for the Brand Stores and showrooms in Spain and Portugal.Head of the group of regional Merchandisers for Spain.Reporting directly to the CEO of the company.Achievement: Opening / refit of + 30 stores and 4 Factory Outlets